It’s almost become common knowledge at this point that SEO is a necessity for most online businesses, but what you can actually expect from professional SEO services can differ quite a bit depending on who you ask. Search engine optimization can be a big investment, so it’s understandable that you would want to know what kinds of results you can expect going in.

Shopify SEO Services can be an incredible boon to your business, by helping you get more traffic and conversions and even improving your brand authority, but it’s important to have realistic expectations otherwise you might not fully understand the point of the services or how long it will take to see a return on your investment.

The Long-Term Digital Marketing Approach
SEO can in no way be considered a short-term play. In fact, as far as digital marketing is concerned, it probably has the slowest ROI. However, many experts agree that it has the best ROI, making it an essential part of any well-rounded digital marketing campaign, especially for eCommerce stores.

What can you expect from this long-term strategy, however? Is such a wait really worth it, especially in today’s rapidly changing markets?

Getting Results From Your Shopify SEO Services
While SEO does take some time to produce fruit, it is usually well worth the wait. By establishing a strong backlink profile, creating engaging content, and correcting on-site technical issues, your website will slowly enjoy higher rankings in Google.

For online businesses, this is essentially the perfect solution for stagnant traffic and sales. The better you rank in Google, the higher chance you have of drawing in more traffic and getting regular conversions. The difference between generating traffic this way is that the results are cumulative. Once you have a SEO campaign firing on all cylinders, you’re going to enjoy a steady stream of traffic that you don’t even have to pay for, and that is highly interested in purchasing your products.

Another benefit of SEO for your Shopify store is that you will likely increase your brand authority. Those high positions in Google carry a lot of weight behind them. When users are searching for specific topics in Google, the websites that appear in the topmost positions tend to convey the most authority, especially when these positions are achieved organically rather than paid.

Are SEO Services Right For You?
Shopify SEO Services can certainly improve your store in a number of ways, but it’s crucial that the right agency is at the helm of your project. Not all agencies are knowledgeable about the nuances of eCommerce. If you want to make sure that your campaign is producing the best possible results, you need to get in touch with a team like Genius eCommerce®.

Genius eCommerce® are Shopify experts that know exactly what it takes to rank eCommerce stores and get them better traffic and conversions. If you want to make the best long-term marketing decision for your business, contact Genius eCommerce® today at 888-982-8269.