In online marketing, lead generator is the initiating of initial consumer interest or inquiry into services or products of an organization. Leads may be generated for promotional purposes like e-newsletter mailing list acquisition or for sale leads. A lead generator effectively measures the level of interest generated by a prospect in the products or services and informs the advertiser or marketer about that interest, enabling him to make an effective pitch to the potential client on the same lines as the product or service was explained.

A lot of time and effort goes into generating traffic to a website. But there are a large number of visitors who do not want to make any purchases and these "no buyers" can easily be trapped by a web-shop owner by making it difficult for them to generate leads by relying on the old traditional ways of doing things. With the use of a personalized template by a shopify developer, you will be able to generate a stream of visitors who are interested in patronizing your shop.

One of the oldest ways of generating leads is by creating a landing page on your site. You can ask a friend to visit your site or you can use an effective article submission site to get an article written about your topic and then submit it to article directories. You can also utilize social bookmarking sites to generate leads. The trick is in knowing where to share the link with the most people so that you get maximum exposure. Shopify has a landing page feature which allows you to analyze the performance of your website, identify visitors who are most interested and offer them a chance to sign up to receive regular emails about new additions, new items and sales offers.

Another way to generate leads is to find out what kinds of offers your customers are most interested in. For example, if you sell wedding invitations, you can see that weddings are more popular by using Google Trends to determine which terms people type into the search engine. Then you can create an inbound lead generation page which highlights the top ten searches. You can target specific terms which will increase conversion rates when you send out emails to these potential buyers.

You can also use third party software like conversion tracking to keep track of the traffic on your site. This software has tools that allow you to analyze the behavior of your visitors. Incoming traffic can also be detected by search engines like Google Analytics. You can also use conversion tracking to analyze the performance of your online lead generation strategy.

The importance of generating leads can never be underestimated. You can either generate these leads organically or purchase them from third-party companies. If you have the money, you can hire an SEO expert to do it for you. However, most entrepreneurs opt for doing it themselves because they want control over the process. All you need is to invest time and energy into finding effective lead generation tools and techniques.