Investing the proper amount of time and effort into your Magento SEO is essential if you want your store to succeed. Despite all of the freedom you have when it comes to building a store on this platform, your eCommerce experience may be hindered if you aren’t taking your optimizations seriously.    

Every year, Google’s algorithm becomes more stringent as to what it expects out of websites, if they are to rank high anyway. When it comes to websites that actually sell products and provide services, Google’s job is to make sure the sites that it ranks actually meet the needs of its users. It’s only fair, if you think about it. Google has drafted its entire business model around the idea of connecting users with the answer to their questions.

Whether it’s a product that meets their needs or a blog post with instructions that will help them achieve their goal, Google is working hard to fine-tune their search results in such a way that only the best gets seen. If you want your Magento store to rank, that means you have to take extra care when it comes to your SEO.

Here are a few useful Magento SEO tips to get you started:

Improve Your Store’s Internal Linking
One area of your website’s SEO that’s easy to overlook is the internal linking. Are you taking the time to link to all of your important content where necessary? When you link to other pages on your website, it actively improves the user experience, and Google takes note of this. If users are finding what they are looking for because they are following your links, it means you have done a good job of meeting their needs, and this will also help Google to crawl your website better.

Make Sure Any Products You Remove Are Properly Redirected
Inventory shifts all of the time in eCommerce, and if you find yourself without a certain product and you want to remove its page from your website, it’s imperative that you properly redirect this page so that it doesn’t result in a “404.”

When a user sees a 404 error page, it is considered bad user experience by Google. Of course, this is based on real world data. The bounce rate on 404 pages is typically rather high, which means it’s in your best interest to make absolutely sure this never happens, by using 301 redirects where possible.

Avoid Keyword Stuffing
As you build your web pages, don’t go wild with your keywords. This is a simple tip that can have a dramatic effect on your rankings. Overstuffing your keywords on a certain page looks like spam to Google, and doesn’t read very well. This decreases user experience and in general tells Google that it is low-quality content. Space out your keywords, especially on product pages.

Is this all a bit much? Admittedly, SEO can be somewhat overwhelming, especially if you aren’t tech-savvy. Rather than try and handle all of this on your own, it might make more sense to reach out to a Magento SEO agency like Genius eCommerce®. They can help you put together a digital marketing campaign for your online store that will get you solid results.