RTD coffee in Egypt is associated with high-income consumers, who are more aware of, and receptive to the Westernisation trend. General consumer awareness is low, and as there was no promotional or marketing activity in 2019, the landscape failed to grow, with growth seeing a decline in both off-trade value and volume.
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Euromonitor International's RTD Coffee in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Content
Rtd Coffee in Egypt
Euromonitor International
December 2019
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LIST OF CONTENTS AND TABLES

Headlines
Prospects
Rtd Coffee Is A Niche Offering in Egypt, Mainly Appealing To High-income Consumers
Rtd Coffee Sees A Decline in Off-trade Volume, As High Prices Do Not Attract Price-conscious Consumers
Rtd Coffee Has Limited Distribution That Targets Middle and High-income Consumers
Competitive Landscape
Nestlé SA Leads With Nescafé, Being the Most Readily Available Rtd Coffee in Distribution Channels
Starbucks Rtd Coffee Sales Benefit From A Rise in Starbucks Coffee Outlets
Distribution of Rtd Coffee Is Focused on Channels Which Target Higher-income Consumers
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Category Data
Table 1 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 2 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

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