Overall volume sales of small cooking appliances declined in 2020, with most categories posting negative results in this regard. This was mainly because the economic shock of COVID-19 made Germans more cautious in their spending behaviour and thereby inclined to postpone buying new appliances, while store closures during lockdown periods also constrained demand. Demand for some product types was bolstered as the pandemic resulted in consumers spending more time cooking at home, but the handful o...
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Euromonitor International's Small Cooking Appliances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
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Product coverage: Breadmakers, Coffee Machines, Coffee Mills, Electric Grills, Electric Steamers, Freestanding Hobs, Fryers, Kettles, Other Small Cooking Appliances, Rice Cookers, Slow Cookers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Small Cooking Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Content
Small Cooking Appliances in Germany
Euromonitor International
February 2021
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List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
COVID-19 has a negative impact on demand for most product types
Germans continue to try to emulate out-of-home coffee experiences at home
Pandemic fallout fuels volume share gains for some leading companies
RECOVERY AND OPPORTUNITIES
Healthy living trend set to become more influential in small cooking appliances
Sales through e-commerce will continue to rise
Philips’ likely exit – opportunities for Asian players or more consolidation?
CATEGORY DATA
Table 1 Sales of Small Cooking Appliances by Category: Volume 2015-2020
Table 2 Sales of Small Cooking Appliances by Category: Value 2015-2020
Table 3 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
Table 4 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
Table 5 Sales of Freestanding Hobs by Format: % Volume 2015-2020
Table 6 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020
Table 7 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020
Table 8 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020
Table 9 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025
Table 10 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025
Table 11 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025
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