Vacuum cleaners in Germany saw total volume sales enter negative territory in 2020 as the economic shock of COVID-19 led consumers to tighten spending. Home seclusion meant Germans generally had more time and greater occasion for vacuuming during the year, especially during lockdown periods. This did not translate into an increased willingness to make replacement purchases, however, with cost savings being a bigger factor for most households.
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Euromonitor International's Vacuum Cleaners in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
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Product coverage: Robotic Vacuum Cleaners, Standard Vacuum Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vacuum Cleaners market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Content
Vacuum Cleaners in Germany
Euromonitor International
February 2021
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List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
COVID-19 has a negative impact on demand for most product types
Germans continue to try to emulate out-of-home coffee experiences at home
Pandemic fallout fuels volume share gains for some leading companies
RECOVERY AND OPPORTUNITIES
Healthy living trend set to become more influential in small cooking appliances
Sales through e-commerce will continue to rise
Philips’ likely exit – opportunities for Asian players or more consolidation?
CATEGORY DATA
Table 1 Sales of Small Cooking Appliances by Category: Volume 2015-2020
Table 2 Sales of Small Cooking Appliances by Category: Value 2015-2020
Table 3 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
Table 4 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
Table 5 Sales of Freestanding Hobs by Format: % Volume 2015-2020
Table 6 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020
Table 7 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020
Table 8 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020
Table 9 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025
Table 10 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025
Table 11 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025
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