In 2020 home laundry appliances was among the categories negatively affected as financial uncertainty arising from COVID-19 led German households to postpone big-ticket purchases, particularly during the first half of the year. To some extent, usage of these appliances actually went up as a direct result of the pandemic, with Germans – who already tended to be quite hygiene-conscious – seeking to reduce potential exposure to the virus by washing clothes more frequently, especially clothes worn o...
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Euromonitor International's Home Laundry Appliances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Automatic Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Semi-Automatic Washing Machines.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Home Laundry Appliances market;
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* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Content
Home Laundry Appliances in Germany
Euromonitor International
February 2021
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List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Sales slump despite increased hygiene concerns related to laundry
Automatic washer dryers is the only category to expand in volume terms
BSH maintains comfortable overall lead as Miele steps up in washer dryers
RECOVERY AND OPPORTUNITIES
Slow recovery will be led by automatic washer dryers
Consumers expected to favour more sustainable, compact and connected models
After-sales services will become more essential with the rise of e-commerce
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CATEGORY DATA
Table 1 Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 2 Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2015-2020

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