Dishwasher penetration in Germany is among the highest in the world, with roughly three out of every four households owning one. In theory, the outbreak of COVID-19 should have provided an opportunity to increase sales of these appliances. Germans have spent more time at home since the start of the pandemic, especially during lockdown periods, leading to higher usage of tableware and by extension more frequent usage of dishwashers. Another factor ostensibly in the category’s favour is that the u...
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Euromonitor International's Dishwashers in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Built-in Dishwashers, Freestanding Dishwashers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of Content
Dishwashers in Germany
Euromonitor International
February 2021
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List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
More time spent at home results in more dishes to wash...
...but dishwasher sales still decline sharply
BSH continues to dominate dishwashers in Germany
RECOVERY AND OPPORTUNITIES
Resilience of home cooking trend will contribute to swift recovery from 2021
Improvements in services required to realise potential of e-commerce
Housing trends could strengthen demand for smaller dishwasher formats
CATEGORY DATA
Table 1 Sales of Dishwashers by Category: Volume 2015-2020
Table 2 Sales of Dishwashers by Category: Value 2015-2020
Table 3 Sales of Dishwashers by Category: % Volume Growth 2015-2020
Table 4 Sales of Dishwashers by Category: % Value Growth 2015-2020
Table 5 Sales of Dishwashers by Format: % Volume 2015-2020
Table 6 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020
Table 7 NBO Company Shares of Dishwashers: % Volume 2016-2020
Table 8 LBN Brand Shares of Dishwashers: % Volume 2017-2020
Table 9 Distribution of Dishwashers by Format: % Volume 2015-2020
Table 10 Production of Dishwashers: Total Volume 2015-2020
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