In response to the COVID-19 pandemic, major nectars manufacturers such as Almarai Co Ltd, National Agricultural Development Co and Al Rabie AlSaudia Dairy Co Ltd began launching reduced and no sugar options, as demand grew for healthier, immune boosting products and in order to avoid the 50% sugar tax that came into effect in December 2019. Many nectars players reduced sugar content in their products to zero and added white grape juice to enhance the taste and increase the juice content to over...
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Euromonitor International's Juice in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Content
Juice in Saudi Arabia
Euromonitor International
February 2021
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List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Players reduce sugar content in 2020 in response to consumer concerns about immunity and wellbeing
Although on-trade growth sees a steep decline in 2020, not from concentrate 100% juice performs well in off-trade terms thanks to its healthy profile
Combined impact of restrictions and disruptions to supply chains forces players to adopt new approaches
RECOVERY AND OPPORTUNITIES
In the future, juice will be bolstered by healthier options as consumer concerns about immunity remain
Challenges lie ahead as both the national and global outlook changes
Players will vie for share by reducing sugar content and offering price discounts and promotions
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 2 Off-trade Sales of Juice by Category: Value 2015-2020
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 10 NBO Company Shares of Off-trade Juice: % Value 2016-2020
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