Although off-trade volume sales of RTD tea saw increased, albeit marginal, growth in 2020, on-trade sales were negatively affected by the widespread foodservice closures during the COVID-19 pandemic, and although some on-trade volume growth was still recorded, it was nevertheless half that seen in the previous year of the review period. On-trade sales, however, account for only a small percentage of overall sales in RTD tea.
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Euromonitor International's RTD Tea in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Content
RTD Tea in South Africa
Euromonitor International
February 2021
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List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Off-trade volume sales increase marginally, but on-trade growth halves
Leader Lipton feels pressure from smaller dynamic brands
Competition intensifies within RTD tea as smaller players capitalise on rising demand for exciting flavours and healthier variants
RECOVERY AND OPPORTUNITIES
Competition will increase with private label expansion, but carbonated RTD tea is unlikely to reappear
Health trends will increase demand for green tea and rooibos variants
Larger pack sizes will offer convenience and better value for money
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 2 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
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