Coca-Cola South Africa (Pty) Ltd continued to dominate carbonates in 2020 with a wide product portfolio, supported by its strong marketing and promotional campaigns. Due to significant price increases linked to the sugar tax, the player lost value and volume share last year and initially resorted to new smaller pack sizes at the same price point to retain its profit margins, such as replacing its 500ml PET bottles with 440ml. Along with other manufacturers and retailers targeting price-sensitive...
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Euromonitor International's Carbonates in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Cola Carbonates, Non-Cola Carbonates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Carbonates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Content
Carbonates in South Africa
Euromonitor International
February 2021
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List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Coca-Cola retains dominance but focuses on various strategies to retain consumers’ attention in line with health trend
Larger packaging more popular in 2020, with fewer opportunities to impulse buy smaller packs
Low calorie carbonates resonate thanks to healthier perception and lower prices
RECOVERY AND OPPORTUNITIES
Gloomy economic outlook will see South Africans prioritise value for money in future
On-trade sales of carbonates will play catch up with off-trade sales, as consumers stay at home
Low calorie carbonates will perform better than regular carbonates, with heavier investment from manufacturers
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 5 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 6 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
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