https://dynasty-onlinesaprevodom.tumblr.com/

https://labirintnemogucibijeg-online.tumblr.com/

https://mortalkombatonline.tumblr.com/

https://putnicionline.tumblr.com/

https://magicarch-onlinesaprevodom.tumblr.com/

https://silkroadonlinesaprevodom.tumblr.com/

It’s simple and irritatingly repetitive. Many people, kids and adults alike, around the world hum along and often complain that they just can’t get the viral children’s rhyme Baby Shark out of their heads.

The “Feel the Rhythm of Korea” series, a tourism promotional video, featuring eccentric dances by a funky Korean dance group and a traditional pansori-turned-pop music, a genre still unfamiliar with some Koreans, recently racked up more than 400 million views on YouTube in less than six months.

Following in the footsteps of global K-pop sensation BTS, popular K-drama and K-movie, represented by the Oscar-winning film Parasite, non-main stream Korean content such as educational videos for kids, animations and traditional music gugak is emerging as the next Hallyu, or Korean Wave, by fusing unfamiliar Korean culture with globally known genres.

“A growing number of people around the world are looking closely at the various spectrum of the Korean culture, or K-content, in the wake of the film Parasite hitting the global screen and BTS ascending to the Billboard’s top spot,” said Jung Duk-hyun, a Korean pop culture columnist.

“The time has come for Korea to work out a lasting strategy to make K-content a global phenomenon.”

BABY SHARK, NOT COME CLOSE TO PEAKING YET

Earlier this month, Korean educational technology startup SmartStudy’s video Pinkfong Baby Shark Dance claimed the No. 1 position as the most-watched video on YouTube with more than 7 billion views. It was the first time for a Korean content video to win the title.

Played back-to-back, that would mean Baby Shark has been streamed continuously for 30,187 years, BBC reported on Nov. 2.

The song has also been certified Diamond by the Recording Industry Association of America (RIAA), marking the world’s first children’s song to receive the honor. To be certified Diamond, a single must surpass sales of 10 million.

“We didn’t expect Baby Shark to become such a global big hit. Our strategy of unfamiliar familiarity has worked,” SmartStudy’s CFO and co-founder Ryan Seung-kyu Lee told The Korea Economic Daily.

The addictive “doo doo doo doo doo doo” hook, combined with a nursery

While US culture magazine Rolling Stone picked Baby Shark as one of the “50 Most Important Music Moments of the Decade,” The Verge, an American tech news media outlet, reported Baby Shark “hasn’t even come close to peaking yet.”

“It (Baby Shark) seems to have a totally different trajectory than any of the big music hits,” said The Verge.

NO PIG CHARACTER IN ISLAMIC COUNTRY

Established in 2010, SmartStudy expects its sales to double to more than 200 billion won ($181 million) this year from 105.5 billion won in 2019. Back in 2015, its revenue stood at a mere 9.5 billion won.