Market Analysis: Global Digital Out of Home Market

Digital out of home market is growing at a healthy CAGR of 12.03% during the forecast period of 2019 to 2026. The report contains data of the base year 2018 and historic year 2017. Less usage of paper has increased driven the market. Increasing demand for the audio-visual transit advertising will boost this market growth.

Market Definition: Global Digital Out of Home Market

Digital out of home is a type of advertisement that reaches consumers through digital billboards at bus stops, subways, airports and street furniture, among others, when they are out of their homes. Advertisers are increasingly opting for electronic out - of-home ads as it enhances brand recognition. These digital billboards are able to display multiple commercials in a single screen. The advertisers for digital out of home advertising include automobile, retailers, entertainment, food and beverages, banking, among others.

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Market Drivers

• Increasing expenditure on programmatic advertising will boost this market growth
• Its cost-effective medium in promoting and branding any product or services also acts as a market driver  
• Focus on business intelligence and prevailing market competitiveness will uplift the market growth
• Recent technological developments is another factor driving this market growth

Market Restraints

• Lack of real time and detailed consumption data will restrict the growth of the market
• Enhancing trend of online/broadcast advertisement will hinder this market growth
• Volatile cost of digital out of home advertising is another factor restricting the market growth

Segmentation: Global Digital Out of Home Market

By Product

• Billboard
• Street Furniture
•  Transit

By Application

• Indoor
• Outdoor
• Displays Used in Digital Out of Home Advertising
  • LCD
  • OLED Display
  • Direct-View Fine-Pixel Led
  • Direct-View Large-Pixel Led
  •  E-Paper Display

By Vertical

• Commercial
  • Retail
  • Corporate and Government
  • Healthcare
  • Hospitality
• Infrastructural
  • Transportation
  • Entertainment
• Institutional
  • Banking, Financial Services, and Insurance (BFSI)
  • Education
• Other Verticals

By Geography

• North America
  • U.S.
  • Canada
  • Mexico
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Turkey
  • Belgium
  • Netherlands
  • Switzerland
  • Rest of Europe
• Asia-Pacific
  • Japan
  • China
  • South Korea
  • India
  • Australia
  • Singapore
  • Thailand
  • Malaysia
  • Indonesia
  • Philippines
  • Rest of Asia-Pacific
• Middle East & Africa
  • South Africa
  • Egypt
  • Saudi Arabia
  • United Arab Emirates
  • Israel
  • Rest of Middle East & Africa

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Key Developments in the Market:

• In September 2019, Skoda launched real time programmatic for OOH campaign, DOOH to deliver real-time vehicle recognition ads for the very first time in India with the help of intelligent ML-AI algorithms. This will help company to create brand awareness
• In June 2017, Lamar Advertising and Paramount Pictures (US), revealed a dynamic, Digital Out of Home Technology (DOOH) advertising campaign promoting their film "Transformers" The Last Knight”. The business provides customized, contextually relevant advertisements based on make and model of the upcoming car’s using its digital billboard network in combination with vehicle recognition software

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Competitive Analysis:

Global digital out of home market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of global digital out of home market for Global, Europe, North America, Asia Pacific, South America and Middle East & Africa.

Key Market Competitors:

Some of the major players operating global digital out of home market are JCDecaux, Lamar Advertising Company, Clear Channel Outdoor, LLC., OUTFRONT Media Inc., Prismview, , Daktronics, Ströer, NEC Display Solutions, Broadsign, OOH Media, Christie Digital Systems USA, Inc., , Mvix(USA), Inc., Ayuda Media Systems, DEEPSKY CORPORATION LTD, Shenzhen AOTO Electronics Co., Ltd., Fairway Outdoor Advertising, LIGHTBOX OOH VIDEO NETWORK, Primedia Outdoor (Pty) Ltd. among others.

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