Shaving cream comes under the category of personal care products and is used for shaving of hair. This cream provides lubrication as the main purpose of the shaving cream is to soften the hair for easy shave. Shaving creams are generally available in tubes and are applied on the skin with the help of shaving brush. It has gained lot popularity worldwide as it is very important product for men’s grooming.

Market scope and structure analysis

Report Metric

Details

Market size available for years

2020–2027

Base year considered

2019

Forecast period

2021–2027

Forecast units

Value ($US)

Segments covered

Type, End User, Distribution Channel, Application, and Region

Regions covered

North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), LAMEA (Middle East, Brazil, and Rest of LAMEA)

Companies covered

Edgewell Personal Care, Beiersdorf, Malin + Goetz, Energizer Holdings, Gillette, Johnson and Johnson, L'Oreal, Colgate-Palmolive, Unilever, Barbasol, REVLON

COVID-19 Scenario Analysis:
The closure of factories due to COVID-19 led to decline in the production of the shaving cream in the industries. This not only affected the scale of production but also the growth of these industries.
The online platforms, shops, and retail stores were shut due to lockdown observed worldwide. This affected the trade of these products which in turn hampered the sales of shaving creams in various countries around the world.
Shaving cream is a necessity in every household, therefore, the growth of the market is expected to increase post COVID-19.

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Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis
Surge in demand from teenagers and adult men for personal hygiene and proper grooming, introduction of new technology to drive the market, and increase in consumer spending on personal care are some of the major factors that contribute toward the growth of the market.

Growth of the distribution channels and easy accessibility to e-commerce websites help products reach to wider population. Increase in number of salons is expected to boost to global shaving creams market.
However, introduction and increase in adoption of electric trimmers and shavers in the market hamper the growth of the market.

The global shaving cream trends are as follows:
Innovative Products
To gain the maximum consumer base, major players are continuously launching innovative products in the domain of shaving creams. Innovation in terms of ingredients used in the shaving cream like cocoa and black carbon is expected to boost the market growth in the coming years.

Regional insights:-
The key markets for shaving cream are Europe, Asia Pacific, Middle East & Asia, Latin America and North America. The growth of the market in these regions is due to huge and growing population coupled with their increase in purchasing power of cosmetics and personal care goods.

Key Segments Covered:

Segments

Sub-segments

Type

Pre-shave Cream
Aftershave Cream
End User

Teenagers
Adults
Distribution Channel

Supermarkets
Convenience Stores
E-commerce
Others
Application

Household
Saloon
Commercial
Others
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Key Benefits of the Report:

This study presents the analytical depiction of the global shaving cream industry along with the current trends and future estimations to determine the imminent investment pockets.
The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global shaving cream market share.
The current market is quantitatively analyzed from 2020 to 2027 to highlight the global shaving cream market growth scenario.
Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
The report provides a detailed global shaving cream market analysis based on competitive intensity and how the competition will take shape in the coming years.

Questions Answered in the Shaving Cream Market Research Report:

What are the leading market players active in the shaving cream market?
What the current trends will influence the market in the next few years?
What are the driving factors, restraints, and opportunities in the market?
What future projections would help in taking further strategic steps?