Your reviews are the first thing potential buyers see when they visit your website. More reviews are better. If buyers see lots of reviews, from the beginning, that's an indication that the product is popular. Customers tend to buy popular brands.

However, if there are too many reviews with only 3 stars, then the mere presence of one or two stars could have a huge impact on your popularity. At a glance the orange bars that show the percentage of starred reviews can make or break the fate of potential customers who stay. That's why 5 star reviews will matter even more in 2021...to counteract the one, two and three star reviews that you're bound to get and maintain your overall Amazon rating high.

It's impossible to be everything to everyone, no matter how good your product or how well-respected on Amazon. There will be nitpickers. There's no need for all five-star reviews. As Henson Wu of FeedbackWhiz points out, "If all your reviews are five-star reviews and people are suspicious that the reviews are fake." This is particularly applicable if the item isn't a brand name and the seller's reviews are less than 100.

Wu says the ideal average customer rating of 4.5 stars with at least one hundred or more reviews in many cases can be enough to prompt the purchase decision. "People will not bother reading reviews on their own, since it's obvious that the 4.5 stars and the amount of reviews indicate that the quality of the product. They will not even look at the price."

There are two related issues in this case.

1. What can you do to counter the mediocre and negative reviews you're likely to receive?

2. How do you generate as many highly rated and Amazon positive reviews as you can?

Change the negative into a Positive

Negative reviews can have a positive side. However, especially, you are getting many of them in connection with the same problem. It could indicate a frequent problem that you have to address. You can offer to fix or replace a product if it breaks or has a defect. This will show that you are trustworthy and reliable.

It is possible to turn a 1 or 2 star rating into a 3 or 4 rating if capable of communicating quickly with the dissatisfied customer. Recognize the fault and don't argue with them. Instead, try to resolve their issue. Since the customer will always be right (even if they really aren't). Check out "Amazon Survival Guide to Negative Feedback" for additional details.

However, the reality is it's inevitable to have a few 2 star reviews that aren't able to satisfy the customer or, in some cases they are removed. There's nothing you can do about some reviews that are just plain cranky. If the average of your reviews falls to just three stars due to these kinds of negative reviews, that can kill your listing.

You can thwart this inevitable by obtaining as many 5-star reviews as you can. What can you do to achieve this?

How to Get 5 Five-Star Reviews

Customers might believe that if you offer high-quality products that are delivered quickly they'll give your business favorable reviews. A few might, but the majority won't. It's human nature. If they have what they want. So why would they feel the need to put any work into making a review.

It's important to remember that it's against Amazon's terms of service to outright solicit reviews that are positive. There are a variety of ways to request reviews. This is particularly important in the event that you wish to have a product listed. They include:

Amazon has the Early Review Program. You do have to pay Amazon for the initial five reviews, however it may be worth it for a new listing to generate reviews.

If they're interested in your product You can request your friends and family members to review the products. However, there is only certain number of family and friends that you can get.

Facebook Ads can be purchased to solicit reviews and offer rebates for the purchase of your product. It's unclear whether this will be in compliance with Amazon's terms and conditions. But, it can occur outside of Amazon's ecosystem. Many sellers do this.

Make use of an automated feedback management tool to manage your reviews.

If you are looking for five-star reviews that remain for the long haul and fully conform to Amazon guidelines and, more importantly, result in authentic reviews that are highly rated, you should consider Reviewr. Reviewr has templates to send follow up messages to customers. Additionally, you can receive instant notifications when reviews that are negative are published and also manage positive feedback. To maximize positive feedback you can also develop customized emails. These are just one of the many useful tools available to help increase five-star reviews by 2021.