Undoubtedly, gold is one of the smartest investments in the jewellery industry. It represents luxury and class, thus signifying financial stability. In short, gold is money. Since it symbolises the actual value of money, it is in high demand worldwide. With inflations and unpredictable market fluctuations, it is sturdy protection against uncertainties.

Gold jewellery is a popular investment and preferred by brides on their wedding day. You find diverse options in designs, patterns, and colours in shop and website of Popular Jewels. However, you should know how to buy it wisely as it involves your wealth and effort. Avoid compromising on quality and appearance as you aim to look the best for all occasions.

Purity

There are 24 carats in every gold alloy, indicating you have 100% pure and unadulterated gold jewellery designs to select. The value is proportionate to purity. You also find low carat jewellery for daily wear containing gold and other metals to strengthen the alloy.

Compatibility

While visiting online jewellery shopping website like Popular Jewels, you have a purpose in mind. There are numerous metals mixed in the alloy, including nickel. It makes the jewellery stronger. You also find other jewel articles with higher gold content, going up to 18 carats.

Quality

There are two types of gold found while jewellery shopping online – gold-filled and gold-plated jewellery. Gold-filled ornaments are the second most valuable type of jewellery after 24 carats because they do not tarnish or fade with time, even after occasional cleaning. On the other hand, gold-plated jewellery contains non-gold base metals dipped into molten gold to create a golden coat on the surface. The plating is thin and is readily available in the market.

Colours

Popular Jewels have been curating new methods of mixing gold with stronger metals. Since they are not more than 18 carats, other metals influence the colour. As a result, you find plenty of colours in gold jewellery online, including yellow gold, white gold, rose gold, green gold, etc.

Jeweller reputation

Reputed jewellers like Popular Jewels are known for quality gold. They are trusted dealers selling products of premium quality. They sell exquisite pieces at 5% off on gold and diamond jewellery. They also have the desired credentials and certificates to measure their authenticity and reputation.

Comparison

You cannot find better price than Popular Jewels. They have all the purity certification and hallmarks on the ornament for information on the carats, gold content, and purity percentage