You might be thinking of hiring an SEO SEM marketing agency if you are a business owner, trying to build a robust digital marketing strategy. Indeed, SEO is one of the most important digital marketing strategies. A reputed SEO company can help your business beat its rivals in the competition for search engine rankings. While professional services can be of great help, there are a number of easy tactics that you could deploy by yourself.
Top DIY SEO tips for business owners
Here are 16 DIY techniques that you could implement to get your digital marketing campaign started:
1. Research your target customers: In order to shape your SEO strategy, you need to decide who your target buyers would be. Carry out some market research to find out more about your customers.
2. Optimize title tags: One of the easiest ways to drive traffic to a webpage is to optimize the title tags. For instance, if you own an e-commerce website, putting specific title tags for category pages would make it easier for search engines to identify them.
3. Create fresh content: Search engines are always looking for updated content. One of the key SEM marketing tactics is to keep adding new blogs to your website on a regular basis.
4. Learn from competitors: A great way to learn successful strategies is to learn from your top competitors. Check out what they are doing differently to rank higher in the SERPs.
5. Keyword research: An SEO strategy is incomplete without proper keyword research. This is why an SEM marketing agency would always focus highly on keyword research and application.
6. Content distribution: Apart from search engines, there are other platforms through which you could attract visitors too. Sharing your content on social media or other third-party sites could help to reach out to a larger audience.
7. Utilize analytics: To understand how your strategy is performing, you need to measure factors like inbound traffic, conversion rate, and bounce rate. Google Analytics can be of great help in this aspect, offering valuable insights.
8. User-friendly URLs: You may even optimize the URLs such that they are easy to read and give the users an idea of what to expect on the page. The search engine algorithms too, can analyze the URL more easily and decide if it is relevant to a search query.
9. Eliminate plagiarism: Never copy content from another website and use it on yours. Besides the fact that it could lead to copyright issues, search engines would immediately drop your website to a much lower rank if they find duplicate content.
10. Make the site mobile-friendly: With the rise in the use of smartphones, search engines have started to prefer mobile-friendly sites for smartphone users. Not making your website mobile-friendly would prevent you from reaching a large segment of your target audience.
11. Navigation: Sites that are easier to use and navigate typically rank higher than the rest. You might want to add sitemaps and navigation panels, along with other similar features.
12. Loading speed: The loading speed of a web page is a key determining factor behind the bounce rate. Make the page lighter by removing outdated add-ons and compressing images.
13. Internal links: Placing internal links strategically can help to guide your users to pages rich in content. The search engines, too, can crawl through the website more easily.
14. Inbound links: Building backlinks from websites that have a higher SEO rank than yours can boost the rankings for your website too.
15. Use long-tail keywords: Focusing on long-tail keywords can be helpful too. Long-tail keywords are the phrases that the target audience would be using to search for a product.
16. Check for technical issues: If your website suffers from technical glitches and security issues, search engines would be unlikely to rank it high.
Once you have implemented these steps, you can get in touch with a search engine marketing agency to further polish your strategy. At Bluecherry Group, we are one of the best SEO companies in the region. You may fill up this form or call us at +1-646-290-8127 to get in touch with us.