Social Media Marketing is apparently the most recent buzz word for anyone looking to boost their online presence and sales, but is Social Media Marketing (SMM) all it is cracked as much as be?

S.M.M companies are actually springing up all over the place today and they're telling anyone that'll listen about how exactly incredibly important social media marketing like Facebook twitter and YouTube are to your company but, for the common small to mid-sized business, does marketing to social networks really surpass all of the hype? Is spending a small fortune on hiring a SMM company really worth it? And has anyone really done their research with this before they hired someone to create there Facebook business page? Some SMM companies are creating things such as Facebook business pages (which are free) for $600 to $1,000 or even more and telling their clients they don't need a website because Facebook is the biggest social network on the planet and everybody includes a Facebook account. Now while it may be true that Facebook is the biggest social network on the planet and yes, Facebook's members are potential consumers, the actual question is are they really buying? Social media marketing companies are typical too happy to point out the positives of social media marketing like how many individuals use Facebook or how many tweets were sent out a year ago and how many individuals watch YouTube videos etc. but are you currently getting the full picture? I once sat next to a SMM "expert" at a small business seminar who was simply spruiking to anybody who came within earshot in regards to the amazing advantages of creating a Facebook business page for small company (with him of course) and selling on Facebook. So, intrigued by these "experts" advice I looked him through to Facebook only to get he'd only 11 Facebook friends (not an excellent start). social media So being the study nut that I'm, I decided to take a good explore SMM in regards to selling to see if it really worked, who made it happen benefit and when it did why did Social Media Marketing benefit them? And should business rely so heavily on social networks for sales ?