The Content marketing software Market is expected to reach USD 21.91 Billion by 2028, according to a new report by Reports and Data.

Content marketing helps to market a brand by smoothly providing the necessary information without using the traditional sales method. It is slightly similar to original advertising. Consumers are mostly suspicious of the hidden sales offerings in conventional advertising method, but with content marketing software, they can view all the necessary information that they need. Content marketing aims to increase brand awareness without disturbing the audience or causing mistrust.
The increase in growth is mainly associated with the adoption of advanced technology that allow thousands of customers to access resources helping companies to promote their business and reach customer needs by engaging them through direct communication. Based on statistics, the penetration of IoT and several social media platforms helps to develop innovative and strategic methods for productive marketing is also a significant factor stimulating market demand. Companies are competing and adapting various strategic methods to develop more innovative products and mark their presence in the market place.

Due the presence of advanced economies, like the United States (US) and Canada, along with the emerging software industries and IoT trends, North America is estimated to hold the largest market share of 57.3% in 2018. North America is the most developed region in the market, as almost all large enterprises are located in this region. The driving factor of the market in this region is the rising investments from several organizations for technology advancement to gain a competitive advantage and enhanced business operations.

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Further key findings from the report suggest
The Content marketing software market is estimated to reach USD 21.91 Billion by 2028, at a CAGR of 17.9% during the forecast period.
The service segment is anticipated to grow at a higher rate of 18.0% during the forecast period.
The demand for services is increasing, along with the growing adoption of content marketing software among industries.
Small and Medium-Sized Enterprises is anticipated to witness a higher CAGR of 18.2% during the forecast period.
Increasing adoption of data-driven content marketing approach, growing demand for analytics-based content marketing software, and increasing focus on personalized content encourage the content management software market.
The software is used across several industries such as education, IT, telecom, media & entertainment, health care, retail, travel & hospitality, transportation, and logistics.
The BFSI end users segment is anticipated to grow at the highest rate of 18.1% during the forecast period
The rise in online transactions in the BFSI industry increases the demand for content marketing software.
Rise in transactions in this sector drive companies to employ capable content marketing software for end-to-end customer experience.
These factors are predicted to promote the demand for content marketing software during the forecast period.
APAC is forecasted to be the fastest growing market with the highest rate of 18.4% during the forecast period.
The drivers for the growth of this region are the presence of key players, favorable reimbursement policies, and rising use of technology in the emerging countries like India, and China, along with several initiatives taken by the government.
The Key players in the Content marketing software Market include Adobe, Oracle, BloomReach, Ahalogy, Pixlee, BrightInfo, Curata, DivvyHQ, Brandle, Ebyline, Expion, Percussion Software, Flite, InboundWriter, inPowered, Kapost, Kentico Software, Kontera, Livefyre, LookBookHQ, Linqia, Mass Relevance, MovableMedia, NewsCred, Rallyversen, Relate, Outbrain, OneSpot X, Contently, ReadyPulse, PaperShare, Repost, Percolate, SimpleReach, Skyword, RebelMouse, SnapApp, SocialWhirled,salesforce.com, SocialFlow, Scoop.it, Scripted, Springpad, SqueezeCMM, Stipple, Storify, Studio One, Trapit, TripleLift, TapInfluence, Thismoment, and Visually

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The report focuses on evaluation of the given market in major regions and the countries included in those regions. The report provides details of the market considering the geographical landscape that includes North America, Latin America, Asia Pacific, Europe, and the Middle East & Africa.The report covers assessment of revenue estimations and shares, current market value, future market valuation, market share, revenue growth and market size in each region. It studies production and consumption patterns, import/export, supply and demand ratio, consumer behavior shift, current and emerging trends, and initiatives taken by the key players in each major region.
North America (U.S.A., Canada)
Europe (U.K., Italy, Germany, France, Rest of Europe)
Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
Latin America (Chile, Brazil, Argentina, Rest of Latin America)
Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

Content Type Outlook (Revenue, USD Million; 2020-2028)
Social Media
Videos
Blogs
Infographics
Others

Organization size Outlook (Revenue, USD Million; 2020-2028)
Small and Medium-sized Enterprises (SMEs)
Large enterprises

Type Outlook (Revenue, USD Million; 2020-2028)
Software
Services

End user Outlook (Revenue, USD Million; 2020-2028)
Media and Entertainment
Telecom and IT
Banking, Financial Services, and Insurance
Consumer Goods and Retail
Others

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