From a hotel room in Central Jakarta, Indonesia news agency Pena's final report describes the development of the tobacco industry today. This report in the form of 65 pages thick magazine with the headline on the front page "Hypocrisy & Myths Behind the Tobacco Industry".

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Pena Indonesia claims this report is based on investigative reports on various search tobacco industry documents. Also includes two CD or compact disk that contains thousands of documents multinational industries in Indonesia. As the documents from British American Tobacco or BAT, Philips Morris and others.

The workshop was attended among journalists and health activists. Aim to provide insight into the existence of secret documents related to the coming of the giants of the world tobacco industry and its relationship with Indonesia.

This workshop also received support from the world health agency WHO's Indonesia representative, IAKMI-Public Health Specialist Association of Indonesia and SEATCA-The Southeast Asia Tobacco Control Alliance.

Pena Indonesia to work for three months and glared through the computer. Digging thousands of documents online from seven giant cigarette recorded in the period 1960 until the early 2000s. At least there are about 28,000 of thousands more documents from British American Tobacco or BAT Indonesia is stored in digital libraries of the University of California, San Francisco, United States.

Walk through also take place in the site's Legacy Tobacco Documents Library that contains an internal document of Philips Morris, RJ Reynolds, Lorillard and Brown & Williamson. The result is reported and written by Farid Gaban and Alfian Hamzah from Pena Indonesia news agency and Mardiyah Chamim of Tempo Magazine. Coverage and support in the form of grant funding from Essential Action Global Partnership for Tobacco Control, based in Washington.

This story began in 1998. This year may be spelled out in the most unfortunate for the cigarette industry in America. Attorney General State of Minnesota, United States, Hubert Humphrey III blew the whistle loud warning to cigarette industry. Attorney General asked the seven smoking industry giants to open all their secret documents to the public. Aim to find the truth.

These documents are internal documents containing various letters to the authorities, scientists, media tricks to boost the tobacco business. Seven giant companies, among others, from Philip Morris Incorporated, RJ Reynolds Tobacco Company, British American Tobacco (BAT), Brown and Williamson, the Ligget Group and The Tobacco Institute and The Council for Tobacco Research and the Lorillard Tobacco Company.

American courts have six million documents with 35 million pages. Each page is a seal and code number of lawyers the industry to ensure its authenticity. The court also requires the tobacco industry parties in order to deposit the documents until the year 2008.

While in England, the mountains of British American Tobacco documents typically stored in the warehouse Guilford, Surrey, England. BAT archiving online documents is done by the University of California, San Francisco, United States.

There are seven million documents in the form of scanned documents. And spent about four years to make efforts for their hard work. Unfortunately, according to Duncan Cambell, an American investigative journalist who helped search smoking industry documents, the claim that there are about 181 file that contains thousands of pages of documents had been lost. These missing documents are not clear and it is possible rimbanya associated with regions of other countries, like Indonesia.

One of the investigations of this American smoking industry had contrived movie "The Insider" that tell about the search an American television journalist uncover fraud in the levels toxins. Media in the United States to encourage and influence the people that smoking is a threat. Cigarettes became citizen issues and then encouraging the birth of a strict smoking regulations and basic.

Tobacco industry should be controlled and strictly controlled. For owners in the U.S. tobacco industry is not a condition of a good climate. And ask the American government to the strict rules that only apply in the United States alone. And does not apply to international business networks in different parts of other countries. Post-1998 invasion was in progress. And objectives that cigarette owners are the countries that enter the third country groups.

How to countries in the region, especially Indonesia in association with the document? Indonesia belonged to a third country is not it? Indonesia is a land tender and a haven for the global tobacco industry of the world. Tobacco industry in Indonesia incarnate and was like a "kingdom" of its own. He played many roles and automatic movements do not get a lot of obstacles and barriers.

Either statutory, economic, social to the political path. The smoking industry in Indonesia grew rapidly and slippery. Borrowing the term's largest daily newspaper in West Java, the People's Mind, the tobacco industry as "Spreads and entrenched". Not a lot of media in Indonesia to criticism, preaching especially to make a profound statement relating cigarette industry is. Indonesia received with open field every movement, ideas, and the influence of the tobacco industry in developing its business extensively.

We can learn many things from the tobacco industry documents. Learn how they work, determine the position and influence policy makers, economic, media until the "buy-sell" research. The document gives a clear and detailed. We just need to work hard, carefully detailing, and built of sheets of documents to obtain a complete picture of the building of the world tobacco industry as a whole.

According to the Southeast Asia Tobacco Control Alliance (SEATCA)-based institutions in Thailand, in its report Profiting from Death: Exposing the Tobacco Industry Tactics in ASEAN Countries, October 2007, explained that until now the region cigarette consumption of about 50 per cent of world tobacco consumption. And Asia considered as an important market future of the world tobacco industry.

While 10 countries joined to the ASEAN approximately 31 percent or 125.8 million ASEAN youth population are smokers. Or about 10 percent-1, 25 billion-from the number of young smokers smokers of the world continue to increase and the country joined ASEAN contributed to the death rate from smoking as much as 20 percent!

SEATCA is a partnership network of state agencies that merged into the ASEAN which undertakes research, advocacy and capacity building in each of its members. SEATCA work and build advocacy mission to its members who have made ratification of the WHO convention, tobacco control over the WHO Framework Convention on Tobacco Control (FCTC) - including Thailand, Malaysia, Cambodia and Vietnam. While Indonesia is the only country in Asia which until this moment has not ratified these conventions.

WHO convention on tobacco control is essential to apply in the cigarette industry in Indonesia. This Convention will regulate and control the tobacco industry. There are about 38 articles in the convention and aims to improve the quality of global health.

Business development puff bar to move the tobacco industry is not in the form of a single strategic one. Business strategy will follow the situation in each area of development. He worked to organize and determine the target groups, facilitate the political policies that support good business that comes from the government or the people's representatives, to work with anyone to make promotional efforts and form a fully market.

Tobacco industry to build its image through a variety of ways. From the ad creates a direct communication with consumers by placing cigarette products through billboards, print ads and electronic media, posters, accessories, colors and logo outlets that causes the image of tobacco products.

Promotional activities by distributing free cigarette samples, offers coupons, contests, lotteries, tickets to watch sports games and racing, music concerts, fund a film, talk shows, street party to its activities in the form of corporate social responsibility or Corporate Social Responsibility (CSR ) which supports scholarships, environmental aid projects and other activities under the company name or the name of the tobacco industry products. Including providing scholarships to journalists and school children are achievers.

SEATCA survey research on the control status of the rules about promotion, advertising, CSR and sponsorship in seven ASEAN countries in 2007. Including in Cambodia, Indonesia, Laos, Malaysia, Philippines, Thailand and Vietnam. Five countries have quite strict rules to regulate the issue ads, prmosi, sponsorship and CSR.

These five countries include Laos, Malaysia, Philippines, Vietnam and Thailand. Of these five countries, Thailand has very strict rules against tobacco industry and conduct strict limits. Two of the most free, no rules, no control and no restrictions are Cambodia and Indonesia!

Cambodia and Indonesia is a paradise for the tobacco industry. The two countries are relatively poor country is not it? Indonesia is estimated to have poverty rates of 49 percent with the cost of living average of two dollars per day for America. Both do not have rules and restrictions governing tobacco control issues closely.

For the tobacco industry is the most profitable opportunities. Cigarette industry has any power and capital to boost its business and profit maximization. The industry offers a dream potion and promotional advertising to the public to climb out of poverty.

And offer words suggestive ads and interesting success. This is a dream and the