The major press associations in the United States have expanded their service to include entertainment features, and some feature syndicates provide straight news coverage as a part of their service. The Newspaper Enterprise Association distributes both news and features in the United States.

Despite the plethora of news services, most news printed and broadcast throughout the world each day comes from only a few major agencies, the three largest of which are the Associated Press in the United States, Reuters in Great Britain, and Agence France-Presse in France. Only these and a few others have the financial resources to station experienced reporters in all areas of the world where news develops regularly (in order to ensure access to well-organized transmission facilities) or to send them wherever news develops unexpectedly. These agencies are also equipped to distribute the service almost instantaneously.

The world agencies have established a variety of relationships with other agencies and with individual news media. Most of them purchase the news services of national or local agencies to supplement news gathered by their own staff representatives at key points. Reuters, like the Agence France-Presse, supplies a worldwide news file to be distributed by some national agencies along with their domestic news reports. The American services more often contract to deliver their service directly to individual users abroad.

News agencies in communist countries had close ties to their national governments. Each major communist country had its own national news service, and each news service was officially controlled, usually by the minister of information. TASS, the Soviet news agency, was the principal source of world news for the Soviet Union and its allies; it also made Soviet Communist Party policy known. Communist states outside the Soviet sphere, e.g., China and Yugoslavia, had their own state news services, which were controlled in similar fashion. China’s Hsinhua, or New China News Agency, was the largest remaining news agency in a communist country by the late 20th century.

Most other countries have one or more national news agencies. Some depend on a common service, such as the Arab News Agency, which provides news for several states in the Middle East. Others are national newspaper cooperatives, such as the Ritzaus Bureau of Denmark, founded in 1866. A few, like the Agenzia Nazionale Stampa Associata of Italy, have expanded coverage abroad in a limited degree to supplement their domestic service but still depend on Reuters and Agence France-Presse for much of their foreign news. Germany since 1949 has built Deutsche-Presse Agentur into one of the more important news agencies in Europe, including extensive exchange with other national services. In Canada the Canadian Press is a cooperative news agency with headquarters in Toronto. The oldest and largest news agency operating exclusively in Britain is the Press Association, founded by provincial newspapers on a cooperative basis in 1868. It began active work on February 5, 1870, when the postal service took over the private telegraph companies that had previously supplied the provincial papers with news. It supplies news to all the London daily and Sunday newspapers, provincial papers, and trade journals and other periodicals.

The ability to transmit news rapidly greatly increased during the 20th century. Radioteleprinters that make possible fast automatic transmission of news messages linked all major areas. Picture transmission by radio and high-fidelity wires became well developed. From the major agencies, teletypesetter service, pioneered by the Associated Press in 1951, was available to newspapers wishing to have computerized typesetting done directly from news-service transmissions. By the 21st century, most news agencies had moved the bulk of their operations and transmission to computers.

For brief coverage of the major world news agencies, see Agence France-Presse; Associated Press; Kyōdō tsūshinsha; Press Trust of India; Reuters; TASS; United Press International. For treatment of newspaper feature syndicates, see newspaper syndicate.

The denouement: Since that occurrence, PRWeb has done the right things and put much stronger checks and balances in place since the unfortunate (mis)posting. It is important to note that press releases posted on PRWeb are highly cost effective and offer a user-friendly interface for posting. For financial postings, the service now collaborates with Globe Newswire, which means that for the purpose of our testing, their WSJ results releases are included within the Globe Newswire results for releases that have appeared on WSJ.

The morals of the story: Press releases are a vital form of authentic content. Wire post service providers are also becoming the innovative developers of many additional news services (for example, we are currently in the process of helping one of our agency clients to create a multimedia release that will include a full video embed. Very cool.) To be effective, press releases should be clearly identified and labeled as exactly what they are: company generated news. They are not SEO vehicles. They are, however, an increasingly viable option for getting company news to be carried and discoverable within the regional and national press.

However, misuse of press releases, particularly through reputable posting services, is a one-strike ball game. The Internet has a lengthy memory. If you abuse the medium—you are out.

Additional research and reporting for this article was provided by online marketing expert Barbara Ling.

news agency, also called press agency, press association, wire service, or news service, organization that gathers, writes, and distributes news from around a nation or the world to newspapers, periodicals, radio and television broadcasters, government agencies, and other users. It does not generally publish news itself but supplies news to its subscribers, who, by sharing costs, obtain services they could not otherwise afford. All the mass media depend upon the agencies for the bulk of the news, even including those few that have extensive news-gathering resources of their own.

The news agency has a variety of forms. In some large cities, newspapers and radio and television stations have joined forces to obtain routine coverage of news about the police, courts, government offices, and the like. National agencies have extended the area of such coverage by gathering and distributing stock-market quotations, sports results, and election reports. A few agencies have extended their service to include worldwide news. The service has grown to include news interpretation, special columns, news photographs, audiotape recordings for radio broadcast, and often videotape or motion-picture film for television news reports. Many agencies are cooperatives, and the trend has been in that direction since World War II. Under this form of organization, individual members provide news from their own circulation areas to an agency pool for general use. In major news centres the national and worldwide agencies have their own reporters to cover important events, and they maintain offices to facilitate distribution of their service.

Wire posting of press releases is vital—mandatory, even--for disseminating financial news. So here is an interesting aspect of how to get a press release picked up by WSJ, by CNN, or by Yahoo Finance as news. Include the ticker symbol of a publicly traded company, post it on a wire service that syndicates to WSJ, CNN and Yahoo, and the news will inherently and automatically appear on those sites. In that respect, insuring appearance on the sites that report financial results is straightforward and easy. Other news pertaining to these companies, and to the market areas that are watched by the financial community, are generally picked up by the major publications with fair regularity as well. It is important to note, however, that the reputable wire services such as PR Newswire and Business Wire will not allow you to include the ticker symbol of a company other than your own without written authorization from the company whose symbol you’re including, and a justifiable reason that the company’s name and symbol is germane to the announcement at hand. But if your release is written at least decently and you post it on one of the services that syndicates to the financial publications, there’s a near 100 percent certainty you’ll be in.
Do not crow “my news was carried in WSJ” if what you have is in truth a simple press release pickup. It’s in extremely bad form to claim or imply earned media coverage for an appearance that is simply successfully executed press release news. Your audience will see through your inauthentic behavior. And worst case, the link you publish and share may not even work correctly. In a site such as WSJ, the press release news is certainly discoverable through search, but the link you send your audience to “go see the story” will require a paid subscription to Wall Street Journal to work.

However, you may want to post your most impressive non-subscription press release pickup as the version of the press release you show on your site. This is a new tactic I learned just recently that companies and PR leads are sometimes adopting post Penguin 2.0. Rather than post a PDF or upload a Word file of your release to your own website, many companies are posting the most significant press release appearance on a non-paid site they’ve received, such as CNN.com or Yahoo Finance, and will include linkage from the portion of the release they show back to the original pickup on the CNN or Yahoo.com site. Why? Because the Google search result will show the highest ranking appearance of the press release. Many companies use this tactic to highlight the fact that their release has appeared on the highly strategic site, and would also like to eliminate the risk that the highest ranking or only appearance of their release that shows up in search would be their company’s own site as opposed to the credible third party source of their press release news.
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