The appearance of your website will have a major influence on the number of sales you can make and the amount of clients you can attract. If your website's design is poor and unprofessional, they'll be reluctant to engage with your company. If you can design your site well, customers are more likely to purchase from you.

In this article in this guide, we'll review five web design strategies that you can employ for your service-based company that will aid in attracting more customers to transform that traffic to your website into sales.

Let visitors know what they should do using bold calls-to action

CTA stands for call to action. (CTA) can be described as a call-to-action that instructs visitors on what to do once they arrive on your site. CTAs are an important aspect of web design and influences buying behaviour as they can be used to guide visitors through your website and convince users to take actions that increase conversions for your company.

To make sure that your calls-to-action are noticeable, you should try using command-words within the CTA copy. For instance, you could use words like "get" "subscribe" or "buy". Also, you should put your CTAs on buttons with bright colors which stand out in contrast with your site to make them difficult to miss.

For some ideas Let's look at a site that is capable of generating strong calls to action.

Sayenko Design is a web design company that also offers additional services, such as web design and development as well as marketing.

On their home page on their homepage, you'll see a simple CTA on the left side of the page. It's right in the spot that visitors are capable of finding it. The CTA copy explains exactly what they should do, and that's to click the button if you are looking for an accurate estimate of their service. Additionally, the company has selected a striking and appealing orange hue to their CTA button, which is distinct from its blue backdrop.

These tricks all contribute to the development of a highly efficient CTA that is impossible to miss. If you want to design CTAs that are noticeable on your site make sure you implement the methods they've employed. By making use of bold colors for your CTA and creating your content as precise as you can, you'll better able to increase the likelihood of your visitors taking the desired action.

Facilitate potential clients to complete the next step

It can be quite challenging convincing individuals to take that first step in your company. It could mean joining the mailing list of your company, arranging time with you or even making their first purchase.

Once they've made this decision, they'll become much more likely to purchase with you or continue to make frequent purchases. Thus, you must make it as simple as you can for them to begin. In order to do this, you could design an easy-to-use contact form , or an easy sign-up process which allows users to sign up with their contact information, so that you can follow-up with more details about the next steps. It is also possible to add an option for live chat on your website, which allows users to obtain additional information fast from a representative of the company.

For an illustration, here's a business that offers a simple procedure for visitors to make the next step via their website.

The Highest Cash Offer (HCO) is estate firm that helps individuals in selling their houses. On their website your first item you'll find is a form for contact that requires users to input their address for their house. It also requests pertinent information go here, including the reason they are selling the house as well as the type of property and contact information so they can contact the leads.

It's pretty simple starting from there. And, since they've made it simple to people to complete their first steps, future customers will feel more relaxed when they go through the remainder of the procedure. As a business that is based on services you'll definitely want to include this feature you can incorporate into your website. But, when you design your form of contact, be sure to include all pertinent questions you'll have to ask prospective clients. This will help you be prepared , and will also enable you to design a custom estimate or solution for your clients prior to your initial consultation with them.

Create space to display your clients' experiences

Potential customers would like to know about how other customers similar to them have benefitted from your products and services. While you'll be able to explain what you can offer them, you should try to relay the experiences and thoughts of your past or current customers.

For this, you need to create an area on your website to display reviews, testimonials, as well as case studies. You can decide to add an area on your homepage or on your services page, where you can display reviews written by past clients as well as the logos of the businesses that you've worked with. You could also make a complete page review and testimonials that you've received from your customers.

In case studies, you'll need to create them as blog posts, so that you can write about the problems that you face, the solutions you have found, and the results of your customers. It is possible to place your case studies posted in a distinct blog category such as customer success stories or similar to allow readers to differentiate the difference between your case studies and regular blog posts.

For you to get feedback from your customers It is important to understand how to best approach them. It doesn't have to be difficult. One strategy that you can employ to ensure that you receive positive reviews from customers is to simply ask for feedback. After you've completed services, you can simply send an email to your customer asking them to write a positive review on the quality of your service and whether they'd recommend you to others.

It is also possible to make the process easier by creating surveys with comment boxes, to allow your customers who have used your services to leave reviews and scores of your services. The next step is to determine how to display the reviews you gather. To get some ideas, take a examine the way Caffee Law is in a position to display reviews of their former clients on its website.

Caffee Law is a firm composed of personal injury lawyers who specialize in areas such as automobile accidents, motorcycle accidents, pedestrian accidents or even pedestrian accidents.

To showcase the great experiences customers are having with their business They've allocated a section on their homepage that displays the reviews. They make use of a carousel to display a variety of 5-star reviews written by their previous clients, all of which thank the firm for their hard work and professional expertise.

These reviews reveal how past clients were satisfied with the services offered by the company , and are excellent for convincing prospective clients to get in touch with the company. This is a method that you can use on your site to show that you're skilled at what you do and provide your ideal clients an additional reason to contact you.

Give a lot of thought to your website's images

When you're creating your site it is essential to use high-quality images since they can build trust in your company's image as well as make you appear more professional, and increase sales.

In order to ensure that you're using images which inspire your customers make sure you use images which show how they feel who are using your service. It is also possible to create illustrations or images that showcase the top qualities of your products or images that portray your business as a person so that people feel connected to it.

To help you figure out how to utilize images effectively on your website, let's examine an example.

Arcurve offers a complete business which focuses on providing support to the technology, advisory and software development. On their website there is a picture of their employees huddled in a photo of a group. The people in the picture are either laughing or smiling which allows potential customers to feel a personal connection to the company.

And this isn't all. Below is a hilarious video which shows how close employees are to one the other. Anyone who is interested in watching the video will most likely be able to feel a positive vibe from doing this and it creates an impression that their company is welcoming and employees are easy to talk to.

In the same way for your brand, you should ensure that your About Page reflects the real personality the employees. You can ask them to submit an image of them performing their preferred activity, and take that picture instead of a formal photo. But, the way you approach it should differ based on the nature of business. In the event that you're in a serious field and you think it's too casual, you could simply use photos with your staff smiley and content to make potential clients feel at ease and comfortable.

Always include the most crucial information at the top of the page

Many people don't be spending a lot of time on your site It's crucial to ensure that you keep the most important information at the top of your page. In that sense I mean that you should place the most important info on the top of your website's page, where people can easily see them without needing to scroll.

You must be aware of the kind of information you put on your website. In the ideal scenario, you'll be highlighting your distinctive point of differentiation (USPs) as well as the benefits of your products and services, as well as the ways that people can find out more about the work your company is doing.

To provide you with more information to get a better understanding, check out the website of a business that does an excellent job of placing all the important information on the fold.

Your content above the fold doesn't need to be complex for it to be effective. Animalz is an online service for content marketing which, as you can see on their website they will show you the advantages from working with themwhich is that you receive top-quality content marketing. Before you scroll down, they have already highlighted the kinds of businesses they serve, so the text also is effective in getting rid of leads who aren't qualified.

If you'd like to achieve the same thing for your brand, you'll have to emphasize some or two advantages that help your business stand out from the rest. It's not necessary to list every service that you provide in the first place and there's still plenty of an opportunity for prospective customers to learn more about your offerings in the future. Just highlight a couple of selling points to keep them engaged so that they continue scrolling.

Summary

Your website is often the first impression a potential client has of your company. That's why you need to make a great first impression. This can be achieved by following any of the suggestions I've provided in this guide.

Start by using powerful calls-to-action that make it simple for potential customers to move on and also provide space for your testimonials and positive reviews. If you're interested in more tips for business that will assist you in growing your business and website You can check out Soup.io's blog regularly for most recent news.