Qualified business leads are always welcome. However, many businesses can struggle with generating enough to maintain their bottom-line. So, how do you drive the desired volume of leads? Paid search advertising can help you generate quicker results. It is a crucial strategy in your overall marketing plan, providing a cost-effective and high-conversion solution.

There are many paid search tactics and it is important to implement the ones that are most effective and beneficial for your business. Here are 5 paid search tactics to help you get more leads.

1. Keyword Research

Keyword research is one of the most important steps to building an effective paid search campaign. In fact, there can be no campaign in place without keyword research. Keyword research helps you learn how your target audience is searching for your products or services. It helps eliminate any guesswork.

If your paid search engine marketing campaigns have been running for some time, you should conduct regular keyword audits to study to learn how your target audience searches for your products over time. Keyword research, auditing, and optimization are important for getting the most out of your advertising dollar.

2. Use Display Advertising

Display advertising can help expand your brand’s reach. These ads can be in different formats, including:

a. Videos
b. Textual
c. Images
d. Interactive

They are displayed to people who have shown interest in your products. The choice of ad format will depend on the associated goals.

a. Image ads can help expand your brand awareness
b. Video ads help you explain more complex products or services

Display ads help when you don’t have high search volume for specific keywords, but know the types of websites your audience spends time online.

3. Make the Right Offers at the Right Time

Most of the time, the initial paid search advertising includes textual ads. This is because of their relatively simpler form. You can create and run multiple ads to determine which ones are working best. However, PPC ads are more effective when the ads being served are relevant to what the buyers are searching for.

Google Ads and other PPC programs allow you to reach your target audience at the right time when they are searching for your products or services. This means you can provide them with the right information required to generate leads. And you should make the most of this opportunity by delivering relevant offers at the right moment.



4. Use Social Media Ads

You should use social media to connect better with your target audience. Your target audience is spending an increasing amount of time on social media platforms. Vast communities of similar-interest groups are everywhere. This has made it easier for you to find people with similar interests.

This is an excellent opportunity to get recommendations from your consumers. People still seek recommendations from their friends and family before considering any products or services. Leverage the power of social media to learn about your audience and reach them via social ads.

5. Create High-Quality & Optimized Landing Pages

Landing pages have the power to close sales. Your ads will lead to landing pages. Make sure they are highly relevant to the respective ads. Paid search campaigns are created to drive people interested in your products to your landing page and take the desired action. It is the landing page where you get to close the deal.

Make sure to follow these tips for an effective landing page:

a. Keep refining your landing pages
b. Add and optimize the calls to action elements
c. Keep updating the content
d. Analyze performance

It is important to keep optimizing your pages as part of the process of managing paid search campaigns.

Besides these paid search tactics, you should also use remarketing. Many people will not make a purchase on their first visit to a website. Remarketing helps keep them on the sales journey. So, these are some of the most effective paid search tactics to help you generate more leads and grow your business.