Whether or not you’re going for a social media influencer, most influencers will likely have some sort of social media presence — their profiles serve as a great way to learn more about them. For example, social media influencer @carlosdharrisjr recently partnered with ECCO Shoes to promote its product. Harris tags the brand in his posts to increase the brand’s awareness and encourage them to learn more about them. Discover how influencer marketing is changing and how working with influencers will reach your target audience and boost conversions. Our influencer marketing agency will be able to match your target audience with the relevant influencers.

In the example below, you can see a video by Charlie Dark on the company’s Instagram profile. Charlie talks about the ups and downs of 2020 and shows his friends wearing Lululemon clothing. Here is an example of affiliate marketing from The points guy blog, owned by the influencer, Brian Kelly. The blog is dedicated to cutting travel costs, and Brian offers ways to do so using credit, travel, and hotel cards.

Influencer Marketing Tools

Klear’s industry-leading technology gives brands the competitive edge they need to run winning influencer campaigns. With a 360° influencer marketing cloud, Klear offers an end-to-end solution for planning, running, and measuring campaigns. Open Influence is an easy-to-use influencer discovery and analytics software.

So there's a lot of work that goes into building out any given channel. Save time and keep things moving by cutting out as much admin work as possible—especially for low-cost campaigns. If you’re arranging a longer-term contract or an expensive campaign, then some paperwork will be necessary. They need to trust your brand and product before they recommend either to their audience. They'll be more authentic when they actually like and respect your brand and the people behind it.

It can be jarring for followers to see an influencer presenting a product that doesn’t fit with their overall theme. It comes across as irrelevant or inauthentic, which turns people away from the brand. For example, you wouldn’t want a mommy blogger posting about your company’s new skateboard decks — her audience wants to know about the latest car seats.

Look For Engagement, Not Followers

If you can partner with them and create a long-term relationship, making them ambassadors of your brand, the message they portray comes across as more trusted instead of promotional. It helps to boost your brand's credibility if you're seen as trusted by an influencer. Out of all the major social media platforms, Instagram has one of the youngest audiences. More than half of Instagram users are under 34 years old, with 31 percent falling in the age range. Because as Forbes revealed, millennials are the age group that is most likely to trust recommendations from people they know or opinions posted online.

Traackr Powers Impactful Influencer Marketing For Hundreds Of Brands And Agencies In 80 Countries And 19 Languages

Influencer marketing is a way to quickly build brand awareness for your company. In the past, brands used celebrities to promote their products. Now, social media influencers are taking over and sharing brand messaging with their online followers. Jeff Foster is co-founder and CEO at Tomoson, the influencer marketplace. The platform allows bloggers and social media influencers to get paid for posting sponsored content, and lets businesses connect with targeted, niche audiences.

Creative Instagram Captions For 2022

Work with your influencers to understand what's been successful for them in the past and what gets their own audience excited. If you don't hear back within a week, consider commenting on their Instagram posts. Since influencers often check and respond to comments to interact with their audience members, they’ll likely see your comment. Aim to get a response from at least 50% of the creators you reach out to. According to our partners’ data, that’s a sign that you’ve found outreach-influencer fit, and you can begin scaling up. Maybe your language isn’t casual enough for the type of influencers you’re trying to reach, so you’re not getting responses.

It is governed by the rules for native advertising, which include compliance with established truth-in-advertising standards and disclosure by endorsers and is known as the Endorsement Guides. The FTC compiled an easy-to-read guide on disclosure for influencers, specifying rules and tips on how to make good disclosures on social media. A social media influencer's personal brand and product relation with marketers are important concepts.

The tool is designed to detect fake accounts by analyzing their engagement, spam and overall activity. We recommend taking a look at Klear, Traackr and HYPR as great starting points. Once you’re confident that you know what you’re doing, it’s time to connect with influencers.

The watchmaker Daniel Wellington used a micro influencer marketing strategy to promote their products via less popular Instagram accounts. For example, they partnered with @canadianbros, a profile for two lovely dogs. While working on your influencer marketing strategy you should define which social media platform is the most vital and where you can get the best ROI.