The key to improving sales during the dinner segment is driving repeat visits and being on top of your customer mind. Designing a relevant weekday dine-in specials and running a multi-channel campaign can help with dinner sales. Social media platforms such as Facebook, Twitter, Instagram and Pinterest provide a great way to engage with customers and stay on top of mind. Your customers all use different social platforms, so it is important to be on more than one. Investing in SEO is a must for restaurants today irrespective of customer demographics.

For decades after this campaign aired, Miller Lite dominated the light beer market it had essentially created. If people tell you there isn't room for a product, create your own category so you can quickly become the leader. Think it's easy to create a whole new market for your product? The Miller Brewing Company did just that with the light beer market — and dominated it.
If it aligns with your marketing strategy, consider hiring a professional social media manager or outsourcing the work. The best way to use Facebook Ads for local advertising is to know precisely what your goal is for your ads. If you want to gain new followers, work that into the ad itself.

You don't have to spend a ton of time recreating the wheel, just take some time to find new ways to get your current content into the hands of your target personas. This can be especially impactful for organizations that have created content in the past but don't have the time or support to be publishing brand new content frequently. By using that data, you can serve display advertising to get them to come back to your website based on their actual interests — not your best guess of what their interests include. If you personalize your advertising outreach, you can increase the likelihood of a return visit. You may discover local brands and businesses that perfectly supplement and support your brand while targeting similar audiences. Both goals should be represented in your social media posts, articles, or videos.

The higher up the page you are, the more likely customers are to find you. Remember that you don’t want to just push in with a link and an obvious advertisement. Instead, try to add value by answering questions, sharing your expertise, or, in cases where a customer is unhappy, making a good faith effort to help. Forum threads tend to remain searchable for years, so a single post can generate passive income for a long time. Look for opportunities to list your business on any directories or review sites that you’re not already using.



In the early 2000s Torrance’s measures were adapted for advertising by the Indiana University communications researcher Robert Smith and his colleagues. They came up with five dimensions of advertising creativity, which form the basis for our survey. Elaboration refers to the amount of detail given in a response, and abstractness measures the degree to which a slogan or a word moves beyond being a label for something concrete.

According to referral marketing statistics, referred customers have a 37% higher customer retention rate. Put a fishbowl at your place of business with a sign inviting visitors to drop their business cards in for a chance to win something from you. For example, a restaurant might offer a free lunch for the whole office. They have beginner and advanced examples for you to browse through.https://www.reviewengin.com/category/advertising/