Nearly reaching the ten year mark for the new millennium the internet reigns supreme. In our social life, there is the internet; in our private life, there is the internet; in our professional life, there is the internet. So what chance does a single ad have in such a sea of information, especially when there are thousands of other ads many of which are considered spam, others viral and infectious, and the rest simply ineffective?

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The answer until now has been simply SEO, or search engine optimization. Search engine optimization is the categorical application that enables keywords when typed into a search engine to be so effective. With seo, potential customers could easily search for a product and/or service, be bombarded by a few ads here and there, and be in their merry way towards a business who has put in time, money, and effort to attract this customer. However, the sea of information is deepening, and many potential clients are drowning; there is too much optimization.

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How can there be too much search engine optimization? It's simple-when original contents are simple fillers wasting space on the web and time and patience for a potential consumer; it has become the new spam. This new spam, search engine optimized fillers of articles and other tailored content, is the spam, not of personal email, but of the internet itself.

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The ironic part is that, with moderation, SEO works so effectively that online markets are still dependent on it. However, there is a life saver that can be thrown into the sea. So, instead, of editing the SEO application for bringing in new customers, a perfect match has been made to keep the SEO tide at bay-social media marketing.

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Social media marketing is the social aspect of online advertising, creating relationships through communication, such as via chat rooms, blogs, and so on. So, as a human element enters the online sphere, customers are more willing to trust companies. By using search engine optimization to bait the fish, SMM, or social media marketing, will net them.