Being able to track where your customers go within your website can be an incredibly important tool to figuring out what you can do to improve the user experience on your various websites.

There is technology that exists today that can enable you to do this without inconveniencing any of your website visitors. You might wonder if this is really something that you should consider implementing. I really think it is, and I really would like for you to read this article with an open mind so that you can truly appreciate the benefits that come from knowing what your customers are doing.

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Imagine yourself being a shopping mall. You can literally sit on a bench and watch people walk by all day long. After a while, you can begin to make intelligent predictions based on your observations. You will begin to notice what stores appear to attract more people. In addition, it will become easier to spot trends and to figure out ways to get more people to visit a particular store. With Internet marketing, we typically do not have the luxury of watching people visit our websites. If you do a search engine look-up for website tracking software you will discover tools that enable you to essentially see what your customers are doing as they "walk around" your website.

By understanding what your customers are doing, you will be gaining a tremendous competitive insight that can help you potentially make more money as an Internet marketer while at the same time preserving a positive user experience for your website visitors.