Persuasive essays are often used in academic writing to support specific viewpoints using logical arguments and facts. In persuasive essay writing, the writer presents both sides of an argument in an attempt to lure the reader to accept his position on a subject.

How to write a persuasive essay

- Take a position

Before writing an argumentative essay, you must consider your opinions on the topic, including your biases. This will help you to infuse objectivity in your writing.

- Understand your readers

As argumentative essays demand that the writer explores both sides of the argument, you must find out the reasons why your readers may differ with your position. A deep understanding of alternative viewpoints will help you to argue your position well.

In the case of a school set up, choosing your audience may be quite easy, because most likely your instructor will do that for you.

Nevertheless, it is still important to bear in mind your audience, especially when you have to choose the audience by yourself.

For instance, if your essay is targeted to your school newspaper, then your school mates are your audience.

On the other hand, if you are writing an opinion essay for a local printing press, then you could consider;

- The town dwellers as your audience,

- People who are opposed to your opinion,

- People who are affected directly by your topic or

- Any other group of your choice.

- Research your topic exhaustively

Detailed research will enable you to present thorough and convincing evidence in support of your viewpoint. Additionally, you will be better placed to defend your case against a contradictory argument. To achieve this, you should rely more on the literature Library rather than predatory open access journals which may not be credible.

- Consider the format of your essay

Thinking of the structure of your essay will enable you to meticulously select the evidence you will use. Remember, the order in which you present your persuasive evidence is as important as the strength of your evidence. Your essay must follow a logical format.

- Support your argument

This is the point in the essay where you present your evidence. Experienced essay writers understand that no argument can sustain the weight of true and irrefutable evidence. Thankfully, hard facts can be obtained fairly easily from research, observations, and experience. As far as strong evidence goes, always strive to use statistical data.

Try to present your data --graphically using visual representations to support your argument. For instance, you may consider using graphs and charts to show trends rather than splash figures around.

To further drive your point home, it may be helpful to include direct quotes from experts and industry players in your chosen field writing.

This, when added to relevant illustrations from everyday practice, will help you to put forth a robust argument.

Finally, every source used must be properly cited and acknowledged to avoid plagiarism.

Arranging your essay

Your essay should be structured into three main parts;

- Introduction

- Body

- Conclusion

The introduction should be captivating to the reader. It should contain background information to the topic, and end with a well- stated thesis statement.

The body should outline the basis for supporting your thesis.

You should ensure that each body paragraph discusses one argument.

Do not forget to include statements that refute opposing viewpoints.

Conclude by reaffirming the main points of the argument and your thesis statement.

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