Why is it important to tell a story in B2B?

B2B storytelling has the power to build relationships. The right storytelling strategy surprises the audience and introduces them to the brand.

Think about it. There are two identical brands on the market and you need their services. A brand uses a storytelling marketing strategy - how it originated, why it chose specific services, and how it…

As Michael Gerber's book "The E-Myth" says, being good does not mean you are bad at everything. If you want to start a business, you have to be strong in business, financially, professionally and really - very well in business.

Senior software manager Tony Zingale believes that software companies need to grow rapidly to survive, and the key to that growth is industry knowledge. According to him, the company's industry and commerce can not do anything different. So how do they get to…

With the evolution of social media and many technological changes, banks have changed the way they work. As online sales and e-commerce grow, so do social media, blogs about video sharing technology, and misconceptions about specific brands and products. Companies need to keep up with the changing trends in digital marketing.

The digital marketing trend in the…

Do you still think Martech does not need to improve its current team? What if.

The year 2019 is slowly coming to an end and the marketing channels show no signs of slowing down. If you are a marketer and help manage technology better, you know that technology is no longer a bonus. Try all effective options to complete the work so that customers do not enter your channel.

Here are the…