One of the most common techniques is integrating keywords into the content that your audience is searching for. Businesses looking for traffic from local users perhaps to increase their store footfall can optimise their SEO to appear on Google’s map pack. This is another area where businesses can obtain highly relevant traffic from people looking for local businesses. Search Engine Optimisation is the process of having your business’s listing appear on a search engine to…

Google will only show the top 3 Google Maps business listings on the front page of Google, or letters A, B, or C – this is sometimes referred to as the “3 pack”. Prior to their update in 2015, Google displayed up to 7 Google Maps business listings, or letters A – G, and these were commonly referred to as the “7 pack”. You be wondering how to find the geographic center of a city, as this is a question I used to ask quite frequently.

If you focus on these techniques alone, you’ll drive…