The modern era has made customers more demanding than ever. The COVID-19 pandemic made things all the more difficult in terms of financial stability and sustenance for a huge number of brands and businesses. As a result, they have gone over to collaborate with those who offer more cost-effective deals.

There has also been a substantial increase in competition as well, due to which the retention of existing customers has become really difficult. This is exactly where customer…

The number of mobile phone users has exponentially over the last five years. With the way how life is becoming more connected to our phones, this growth is only expected to further rise with time.

Smartphone dominance is one of the biggest reasons why more and more businesses are trying to reach out to customers with a mobile marketing strategy. Everything about the company products and services is now accessible to customers through their mobile phones.

Desktop use has…

In the last few years, technology has paved way for a lot of new changes at a pretty rapid pace. Today, every technology has customer satisfaction as its core point of focus, something that was almost impossible before. With something new coming up every day, businesses have witnessed a revolution of sorts with increased sophistication in technology.

As a result, software testing and quality…

During the initial stages of operations, every company aims to keep things cost-effective and look up to in-house marketing as the way to go. Later on, as they grow, the marketing efforts are also aimed to be more aggressive. This is where companies start looking to get an external muscle to reach out to their potential audience better.

The prime reason to get a boutique marketing agency on board is the added level of skill and expertise that are brought to the discussion table. An…