What are online assessments?

Online assessments are designed to assist recruiters in determining a candidate’s genuine potential. In addition, such tools enable hiring teams to assess individuals’ aptitude, cognitive abilities, and job skills, among others.

Using an online assessments tool for…

Psychometric tests measure capabilities and personality characteristics that define candidate fit for any given job position. The tests are designed to be objective and unbiased, developed as per scientific methods.

Why is a Psychometric Test Important For Recruiters?

One of the primary uses of psychometric tests in an organizational context is their…

E-commerce has undoubtedly skyrocketed since 2020, and along with that boost, inbound marketing tactics by savvy marketers has also picked up the pace, competing for the attention of their consumers.

What is Inbound Marketing?

Inbound marketing can be described as a set of marketing techniques and strategies focused on using content that is relevant to the current and prospective buyers and pulling those customers and prospects toward a business and its products. It is not a…

Offering customer satisfaction has become the biggest goal for every business in today's time. To offer the best customer services, businesses must opt for the best platform to stay connected with their customers. Texting is a far easier way to stay connected with the targeted audiences. It can be either through SMS or WhatsApp. The text message open rate is 98%, therefore it is the best medium that can be adopted by the businesses to connect with their targeted audience, inform them about…