Today, effective communication within corporations plays a role in its overall success. Whether it involves building a brand reputation, fostering customer trust, or managing internal and external communications, every business should measure the effectiveness of its campaigns. Organisations can better understand their impact by evaluating metrics and offering insights into these campaigns. The key metrics include:

Message reach and engagement

To assess the…

Segmenting customers refers to tagging and grouping customers with shared characteristics, like age, industry, gender, etc. This allows you to easily personalise your marketing strategy, services, and sales efforts to the needs of specific groups, potentially boosting customer loyalty and conversions. Customer segmentation during a survey goes beyond putting people into categories.

When you…

As a business owner, your plate is constantly full. Juggling operational tasks and refining marketing strategies, are only a few of the many responsibilities you have. Even minor crises can disrupt the smooth flow of your business, compounding the chaos and diverting your focus from critical duties.

To avoid such inconveniences, you need a crisis communication strategy. This strategy is a framework that helps…

Your brand’s goodwill is what determines its fate in the market. Sure, the quality of your products/services matters. But how people view your company is equally significant in the long run. It impacts sales, builds customer relations, and helps you achieve long-term goals. So, protecting and maintaining it tactfully is imperative.

In the absence of adequate expertise, however, doing so can be challenging. Hence, many entrepreneurs hire services for managing corporate reputation. The…