If you were looking for Prime Day offers on Amazon, you were bound to come across a lot of advertisements. This is because Amazon has a wealth of data on consumer purchasing behaviors, making it a useful resource for advertisers. Amazon remembers when you last purchased toothpaste on the site and which brand you prefer. Advertisers can use this data to try to persuade you to buy their brand of toothpaste just as you're about to run out.…

Amazon has mastered the art of deciphering shopper behaviour and has pioneered new techniques for digital marketers to reach their target audiences. So, we'll talk about how Amazon is a new approach to boost online advertising success.

Should You Go For Amazon Advertising Services?

The answer is an obvious yes if you're selling a real product that appeals to a specific demographic or if your brand would profit from targeting customers who buy a certain Amazon product. After…

As a new Amazon seller, your visibility should be at the top of your priority list. You'd frequently find yourself at the bottom of the priority list, with several other identical items stacked on top of yours. Optimizing your PPC Amazon campaign is one method to enhance your exposure and sales opportunities. We'll discuss why it's critical to enhance your PPC and campaign methods in order to help sellers, particularly new ones, boost their…