To summarise, StoryBrand marketing acknowledges and responds to our customers' perceptions of our brand's involvement in their storey in order to earn their business. "To gain our customers' business, StoryBrand marketing acknowledges and acts on their perceptions of our brand's involvement in their storey." But it's a storybrand one liner; it's something you can say quickly, and if someone asks, "What do you do?" you reply, "I want you to say this well," and it goes like this: the first thing…See More