Have you ever visited a specific website and downloaded a free resource? It may have been a report, cheatsheet, or any other piece of information that was useful for you. These pieces of information are also called lead magnets.

Read on to learn more about lead magnets and some lead magnet ideas that can help attract your audience.…

What is a brand guide?

A brand guide is a rulebook that describes a brand’s typology, colours, logos, images, etc. This guide helps brands represent themselves, both to the general public and their target audience. All content pieces, whether they are blog posts, social media posts, corporate presentations, or business cards, can be better written and…

In today’s era, Instagram has become a popular platform that people use, giving businesses the opportunity to promote their products/services on it. One of the most popular features on Instagram is Instagram Reels. In this blog post, we’ve written about how you can use Instagram Reels in your business.…

In today’s competitive business environment, every business has a website to promote its products and services. However, users must also discover the website when searching for their product, service or brand name on the internet. To make your website appear in the search results page, building links for SEO through link-building strategies becomes important. These…