Consumers no longer want to go on elevated streets to purchase goods in a competitive and convenience-driven culture of the present scenario. Instead, customers want to purchase from their own homes at their own ease. This makes e-commerce a flexible alternative for both enterprises and buyers. From start-ups to tiny companies to enormous brands, numerous companies…

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Bringing about digital transformation to any company or a business is difficult. However, it is doable considering the fact that it has become inevitable. While a few companies have successfully taken to the transformation, quite a few others have just managed to…

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Over the last century, marketing has experienced radical changes, driven by advancement in technology, the development and growth of research and the consequent democratization of information. Ten years ago what worked to accomplish in generating leads is hardly as effective now, especially when buyers are much more empowered about their decisions and purchasing…

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Lead generation may seem like a bit of a catchphrase and in the last few years, it has surely gained momentum. In fact, it relates to a notion that may be as ancient as marketing itself. But, precisely what is it? Take a look at how lead generation operates and find out some examples of how you can use it to foster new interest in your company and its… Continue