Many new business owners understand the importance of publicity in advertising their brand's image and marketing their service or product. But, many aren't sure how to achieve it. It is possible to employ a PR firm which is an excellent option for startups - only to not be satisfied with the outcomes.

This need not be the scenario. If you're the owner of a business that is new it is possible to have an effective partnership with your PR firm and accomplish your goals by following a…

Strategy is a word, we all have heard of at some point or another. Strategy in simple words can be defined as a planned set of actions that are aimed at achieving a particular set of goals. The strategy a brand decides to opt for any of their marketing functions can seriously alter the results that they obtain, in the long term. This applies to the PR strategy too. PR…

Public Relations is a marketing strategy where a business organisation builds and maintains a healthy and mutual relationship with the public. Organisations hire Professional Public Relations Officers with professional experience and knowledge in their field. But there are certain techniques which help them improve their organisation's Public Relations in a faster yet…

Public Relation is one of the fields in marketing that has grown a lot over the last few years. Especially with the lockdown, brands have been investing more and more time and efforts into this field. The benefits of PR are undeniable. When used effectively and timely, PR can benefit the brands in many ways.

For PR professionals, media relations are a very…

It’s been more than 1.5 years, ever since we saw the first case of Covid-19 in India, and our lives turned upside-down within weeks. Now our old lives seem like a dream. Confined with masks, sanitizers, health supplements, our lives have changed drastically from what it was like before.

A big challenge that the pandemic and the lockdown brought with them, was…

Introduction

It is a common misbelief that Public Relations (PR) is a new profession that came to the fore only a couple of decades back. In reality, however, the practice of PR can be traced back to the early Greek and Roman civilizations. Traditionally, PR constituted primarily of communication and disseminating information through press releases or other modes…

In recent years we have seen a drastic change in the marketing world, be it the marketing strategies, a shift from traditional methods to a more integrated and sophisticated market. And one of the most important aspects of such a marketplace is Public Relation. It represents the mutual understanding and relationship between the public and the business satisfying the…

Nowadays, people love to socialize whether that's online or offline. Humans need humans for company, for sharing their feelings, their emotions or even just to feel better. We humans love to maintain a good relationship with our loved ones. Isn't it? Similarly, businessmen in the corporate world too have to maintain a good relationship with not only other businessmen…

If you have used social media this year, chances are high that you might have come across the name of an application called Clubhouse. The app, along with other platforms like Twitter Spaces and Locker Room became all the rage this year, which Facebook and LinkedIn also announced that they will be launching their own rendition of such social audio platforms. Many…

Over the years, the tools available in PR have expanded and many new additions have been made to the list of tools, especially after the advent of the internet. The traditional tools, which have been around for a much longer time, are still quite relevant to this date and are used extensively by PR professionals, all around the globe. Traditional tools include…

Advertising and Public Relations are two concepts that everyone tend toassociate the most with marketing, regardless of their level of knowledge about the issue. In fact, it has been observed that because both often fulfill some common functions, people often confuse the concepts with one another. When one looks briefly, they might think so, but after looking into the…

Reading is a great hobby. It helps us develop a better vocabulary, understand new concepts, and feel more productive. Everyone can gain something from any book they pick up, whether it is a fiction or a non-fiction. Another thing that books can do is prepare you for a career in a particular field. It can make you understand the field better, can help you prepare…

PR CASE STUDY ON TSD CORP

TSD Corp is a leader in Individual Digital Identity Management.They help clients establish their brands on various social media platforms and enable them to interact directly with the customers. Company addresses the Social Media presence with professional Social Media Management team that comprises of experts in the field of Social…

Often, we as customers tend to associate a particular product with a brand. Think about some of the most frequent purchases you have made; you might find that without even trying your mind will make the association of a product category with a particular brand. Firstly, let’s discuss what is a brand? It can be defined as, “the way a product, company, or individual is…

Over the last decade, our world has become more and more digital with the passing time. Infact, last year’s pandemicfastened this process even more. The internet today affects almost all aspects of our lives; but most importantly it impacts our mind, our behavior, and our lifestyle in major ways.When we talk about the marketing world, the internet is also a good place…

Ever since the pandemic first hit, a lot has changed in our lives; from wearing masks all time, carrying sanitizer with you everywhere, to trying to buy things online more. Now looking at our lives before this feels bizarre. Nevertheless, humans have been somehow managing and have gotten used to a lot of these changes now, with the second wave hitting us hard. With…

Ever since the pandemic first hit, a lot has changed in our lives; from wearing masks all time, carrying sanitizer with you everywhere, to trying to buy things online more. Now looking at our lives before this feels bizarre. Nevertheless, humans have been somehow managing and have gotten used to a lot of these changes now, with the second wave hitting us hard. With…

6 Factors Why You Need Digital Marketing For Your Business

Digital marketing is a tool to give any business online presence. Digital Marketing is the tool that gives power even small businesses to compete with large businesses. Everything is now getting online. People rely on their phones and desktops when they have any queries. They type particular keywords and…

5 Points About SEO Which Is The Impact Of Your Google Ranking Factors

Search engine optimization is the process of optimizing the ranking of particular pages and websites. Good SEO Strategy can make your website rank higher. There are some points and factors of SEO that can impact your Google Ranking:

Content and Writing

Content is king. Good quality…

How To Write An Effective Press Release Headline That Grips

Considering the famous headline ‘Do not judge a book by its cover’. Like every other stereotype, this statement also has an amount of hidden truth behind it. People do tend to judge a book by its cover. The title or topic of a press release is the first thing that helps one decide if they will go further…