Ravi's Blog – December 2021 Archive (23)

Why CTA Is Necessary In Video Marketing

Video marketing is quickly becoming one of the most popular methods for businesses to communicate with their customers. Videos give consumers a more interesting approach to consume information about your company, whether the content is for marketing, sales, or training. When viewers see a video, they retain 95% of a message, compared to 10% when reading it in text.…

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Added by Ravi on December 28, 2021 at 1:00am — No Comments

Why Are Brands Making Bumper Ads Out of Longer Video Ads?

It takes a lot of effort to create a marketing campaign. A well-thought-out campaign takes time and money from concept to implementation. So, once you've accumulated all of your possessions, how can you maximize their value? You can maximize your effect and reach more people with minimum creative lift by repurposing current materials for multiple contexts and…

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Added by Ravi on December 27, 2021 at 1:22am — No Comments

With Digital Video Marketing, You Can Convert Browsers Into Buyers

For many businesses, online video is a must-have marketing tool. According to Google, four out of every five people have bought something they saw on YouTube, and nine out of ten people have discovered a new brand. Companies can't afford to disregard these facts in today's highly competitive business-to-consumer (B2C) market. Unfortunately, many businesses find it…

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Added by Ravi on December 23, 2021 at 2:28am — No Comments

How to Make Long-Form Videos That People Will Want to Watch

Long-form video is defined as a video that lasts longer than the average for the distribution channel. Although some standards set an eight-minute cut-off, there is no general agreement on how lengthy a video must be to be considered long-form. A 100-second TV commercial, for example, feels far longer than a 30-second one. Depending on the topic matter, though, a…

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Added by Ravi on December 22, 2021 at 1:24am — No Comments

Tips To Turn “Window-Shoppers” Into Customers With Video Ads

Millions of individuals are surfing the web, and their mindset isn't all that unlike that of a window shopper. Your website serves as a virtual marketplace as well. You must convert visitors to consumers in some way. The majority of people consider window shoppers to be tire-kickers, or people who look but never buy. While window shoppers aren't actively shopping,…

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Added by Ravi on December 21, 2021 at 1:06am — No Comments

3 Key Actions For Privacy Safe Growth

By looking at the changing environment via a "long-term privacy lens," Google is altering the way they approach their products and partnerships. Marketers will still be able to see outcomes from digital advertising without jeopardising the privacy of their customers. In other words, both consumer and marketing objectives will be satisfied. Campaigns and conversions…

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Added by Ravi on December 18, 2021 at 12:38am — No Comments

How to Make Lead-Generating Landing Pages on Your Website

People are spending more time online these days, and keeping their attention when they visit your website is becoming increasingly difficult. It's even more difficult to get their lead information once you've had their attention. Landing pages aren't usually the most popular sign-up forms, but with the right design, language, and prospect acquisition approach, they…

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Added by Ravi on December 17, 2021 at 1:08am — No Comments

How to Make Lead-Generating Landing Pages on Your Website

People are spending more time online these days, and keeping their attention when they visit your website is becoming increasingly difficult. It's even more difficult to get their lead information once you've had their attention. Landing pages aren't usually the most popular sign-up forms, but with the right design, language, and prospect acquisition approach, they…

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Added by Ravi on December 17, 2021 at 1:08am — No Comments

How to Make Lead-Generating Landing Pages on Your Website

People are spending more time online these days, and keeping their attention when they visit your website is becoming increasingly difficult. It's even more difficult to get their lead information once you've had their attention. Landing pages aren't usually the most popular sign-up forms, but with the right design, language, and prospect acquisition approach, they…

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Added by Ravi on December 17, 2021 at 1:08am — No Comments

How To Drive Retail Sales And Reach New Customers Through Video

The instantaneous availability of videos via the internet has fundamentally altered how we live and shop. Video is becoming increasingly important in helping us discover and compare things we want to buy, and retailers are aware of this. Traditionally, the benefits of video were purely practical: it improves SEO, helps your brand create trust, and promotes site…

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Added by Ravi on December 16, 2021 at 1:07am — No Comments

How To Drive Retail Sales And Reach New Customers Through Video

The instantaneous availability of videos via the internet has fundamentally altered how we live and shop. Video is becoming increasingly important in helping us discover and compare things we want to buy, and retailers are aware of this. Traditionally, the benefits of video were purely practical: it improves SEO, helps your brand create trust, and promotes site…

Continue

Added by Ravi on December 16, 2021 at 1:07am — No Comments

Effective Strategy For Performance Marketing

Performance marketing is a type of digital advertising in which the advertiser is only compensated when the consumer takes a certain action. Other advertising strategies, in which advertisers bear the majority of the risk, are drastically different. When a vehicle firm purchases a TV advertising spot, the television network is not liable for the number of…

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Added by Ravi on December 15, 2021 at 12:53am — No Comments

Video in an E-commerce Business: How To Use It Effectively

When buying something online, customers want to see what they're purchasing. You may have spent money on professional product photography, well-written descriptions, and even product evaluations, but nothing matches an entertaining video for delivering the storey. Customers are more likely to fall in love with a product if they grasp how it works and why previous…

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Added by Ravi on December 13, 2021 at 11:30pm — No Comments

Pillars Of Holistic Video Marketing Measurement Plan

Controlling and optimising marketing efforts, as well as evaluating the real value contribution of these activities, are critical for the long-term success of a firm for marketing professionals. As a result, marketing measurement programmes are now a top priority for advertising firms, and they've become an essential component of marketing budgets. Successful…

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Added by Ravi on December 13, 2021 at 1:11am — No Comments

Types Of Video Marketing Campaigns

To benefit from various sorts of video marketing for your organisation, you don't need to be an expert video content generator. Using the camera on your smartphone to create professional videos is straightforward. To make outstanding videos, you don't need expensive cameras, studio lighting, or a film team. Simply concentrate on the video's topic, and your viewers…

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Added by Ravi on December 11, 2021 at 12:31am — No Comments

How To Amplify Brand Awareness With Videos

Creating a new brand is a difficult process that necessitates a well-thought-out marketing plan. To advertise their brand, entrepreneurs must use all available platforms. A video is a really effective medium for this. Videos may be powerful tools for evoking brand emotion while also assisting in the achievement of other marketing objectives such as increased…

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Added by Ravi on December 9, 2021 at 1:48am — No Comments

How To Generate High Quality Leads With Video Advertisements

As a marketer, you're frequently tasked with achieving two key objectives: creating beautiful content that raises brand awareness and tells your narrative, and producing qualified leads that will help you develop your organisation. Traditional marketing philosophies may regard those to be two separate streams of labour — creating effective video advertising and…

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Added by Ravi on December 8, 2021 at 1:38am — No Comments

Big Reasons We’re Feeling Digital Video In Marketing

Video marketing is undeniably one of the most recent additions to your marketing toolkit. For marketers, 2018 has been the year of the video revolution. 63 percent of organisations have started employing video content marketing, according to statistics. Video marketing is a significant aspect of 82 percent of organisations' strategies. Video is advancing at a…

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Added by Ravi on December 7, 2021 at 12:59am — No Comments

Ways Brands Are Adapting To Shift In Video Viewership To Drive Results

The year before last, video viewership reached a tipping point. People used streaming platforms to watch video in greater numbers than ever before. While we may be anxious to put much of 2020 behind us, some trends are here to stay, and there's a lot we can learn from companies who changed their video strategies in response to changing audiences.

Advertisers…

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Added by Ravi on December 6, 2021 at 12:59am — No Comments

Reason To Use Video In Your Internal Communication Strategy

In a way that words can't match, the video is engaging and lively. Internal interactions require the use of facial expressions and voice intonations without a doubt. Text can't keep up with what's going on.

Video can be used in a variety of ways in your inter-office correspondence. Video is a great way to keep coworkers informed about your latest projects,…

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Added by Ravi on December 4, 2021 at 12:56am — No Comments

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