The first step in determining ticket prices for your event is to do market research. Let's look at the three best ways to find a good starting point for your ticket price.

1. Determine your budget

You cannot make a loss unless you have other sources of income. Use your event budget to figure out how much you need to earn to make a profit (or at least cover your costs).

Tip: Read our guide to managing your event budget to help you with your calculations.

2.…

Standing out in business is imperative . How does anyone else know who you are or what your company is doing if you're not immediately available? When it comes to hosting an event, there are proven ways to increase event sales. These include designing an effective website to promote the event through social media .

But as time goes by and technology evolves, it becomes more difficult to find and persuade guests to attend an event. So it's important for businesses and event organizers…

Do you want to increase the number of visitors to an event? Trust Instagram!

Whether you're planning a yoga class or a music festival , Instagram is a perfect place to promote your event .

Here are the top three reasons why you should promote your event on Instagram:

Reach your target audience . The Instagram community has over a billion active users. This means that your visitors are probably also active on the platform.

Connect with your visitors . Instagram has…

Why give away free tickets to your event?

There is increasing competition on social media. You have to compete with the other events on people's newsfeeds, and the organic reach of your posts decreases.

So how does your event get to the top of the newsfeed?

One option is to invest in paid social media advertising , and we definitely recommend that you do so. But there's an even better (and often cheaper) way to get noticed: ticket giveaway contests.

People prefer…

Event website design may not be the first priority on the vast list of responsibilities you have as an event organizer. Still, it should definitely be at the top somewhere.

Why? Because first impressions matter!

Imagine meeting someone for the first time. They will notice how you dress and judge you accordingly long before they have a chance to see the substance of your personality.

The design of an event website works the same way.

Your event may be an…

A sold-out event is not only the goal, but often a major stressor for event organizers. If you've already tried every proven promotion technique, it's time for a new approach. Here are some creative event promotion ideas to help you explode your ticket sales.

1. Take advantage of event discovery sites

Research from All Events shows that more than half of event attendees in cities consult guides in search of activities. You can reach them by promoting your events in the myriad…