Companies gather data to understand the market and customer needs. They do this by conducting qualitative and quantitative data analysis. While quantitative data deals with numbers, qualitative data research explains words, observations, and interpretations. These explanations get presented as theory.

Qualitative data analysis gives a better understanding…

There is a large market for products and services, but that does not mean the entire market needs what you are selling. Each product category satisfies the needs of specific customers. It is essential to know the market you are catering to and develop a selling strategy accordingly.

Market segmentation is a process used by many to target the desired audience based on demographics,…

Crisis at a workplace causes havoc. It holds the potential to tarnish the brand image and instil fear in employees. Organisations encounter threats regularly. There is a need to acknowledge the challenges that come with risks. Crisis communication planning is vital to combat disaster in any organisation.   

Communicating during a crisis requires proper protocol, monitoring possible…

Every business has its reputation to maintain in the market. It cannot afford to let its persona get misinterpreted or negatively portrayed. Any blow to the character affects the image of the brand in the minds of the people. For this reason, many organisations take reputation management seriously.

With the emergence of companies shifting to the digital landscape, their brand image gets subjected to internet vulnerability. Everything travels faster on the internet. People openly…

The importance of communication is inevitable. It transcends across all means known to humanity. Similarly, corporate communication plays a massive role in shaping the image of the company. It helps in conveying the vision and values of the company to its stakeholders. It is known as corporate affairs which is the key to pass on information both internally and externally for fulfilling…