Having a positive reputation for any business is very crucial. With the rising competitiveness of the market, a good reputation provides you with an edge. Other things like your services and characteristics can get duplicated, but public goodwill is the unique selling point that no one can take away from you. A positive reputation changes a setback into a positive outcome. It also influences the purchasing decision of your audience.

But building a good reputation takes time and…

Elections are all about winning. There is no consolation prize for the runner up. People and history always remember those leaders that win. Today, elections have come a long way from a one-sided win to a completive contest. This shift has happened owing to the rising penetration of the internet that has made voters aware of the political happenings. Voters today are more informed and responsible for who they want as a ruler.  

This change has made a strong political campaign the key…

What is a communication campaign without its audience? You may come up with the most creative campaign idea and an award-winning marketing strategy, but all of it works only if you understand who your audience is. How well you know your audience decides how successful your communication campaign will be. Several companies have spent years and a massive chunk of their resources to understand their target audience.

You work so hard on your product to make it the best offering in the…

A crisis strikes anytime. Your business would be doing well, and suddenly, a crisis halts everything you have earned and built. Globally, there are no boundaries where the news can travel at lightning speed. It blows everything out of proportion before you can even get a chance to grasp it. This puts your company's reputation in a sensitive position. Anything you say you or do gets subjected to a massive amount of scrutiny and judgment. 

Hence, be mindful of the way you handle the…

A positive reputation is the best asset a business can hold. It is a key element that helps a business draw in sales and builds a trustworthy brand name. But maintaining a positive reputation may seem daunting amidst the search results. Modern digital media has undoubtedly opened a flood gate of business opportunities and made them vulnerable to content on such platforms. Negative feedback costs any business dearly.

Importance of reputation management

Today, a…