Statistics plays a vital role in the growth of every business. It helps business owners understand consumer behaviour. It also enables them to spot market trends effectively. But deriving it can be tricky for even seasoned industry players. Since it involves complex calculations, expert assistance is imperative. This is when statistical consulting is useful. It is an approach that utilises the expertise of professional consultants.

These individuals help entrepreneurs obtain relevant…

As a business owner, you need to tend to various things. From handling operational activities to finalising marketing strategies, the list of duties never ends. In such a situation, even a minor crisis affects the flow of your business. It only adds to the chaos and diverts your attention from essential responsibilities. To avoid such inconveniences, you need to have a crisis communication strategy.

It is a framework that helps you during an organisational crisis. It acts as a…

Everyone has access to online platforms today. Owing to this availability, citizen journalism has become a popular concept. While this is good, it is also a plausible threat to businesses. A single negative review or spiteful comment can break their image. It could also affect their customer count. The company needs to work on its shortcomings to combat these issues.

This is when a corporate management strategy comes into the picture. It is a long-termed framework that implements…

A brand's reputation dictates its faith in the market. Besides the quality of products or services, it is the second most crucial factor for any business. It impacts sales, builds customer relations, and helps you achieve long-term goals. Hence, protecting and maintaining it tactfully is crucial. But in the absence of adequate expertise, doing so can be challenging.

Hence, many entrepreneurs opt for corporate reputation management. The companies that offer this service help you…

Your brand’s reputation dictates a host of aspects essential for its success. It influences your customer engagement. It determines your credibility. But more importantly, it impacts your overall sales. One negative online review about your business is enough to drive potential customers away, thanks to digitalisation. Hence, it is crucial to safeguard it to the best of your capability.

But monitoring the same by yourself is not a viable option. As a business owner, you must tend to…