Running a small business is rewarding, but every entrepreneur knows that storms can appear on the horizon. From unexpected market shifts to unforeseen challenges, crises can hit when least expected. However, with a solid guide on crisis management, planning, and communication strategies, small businesses can emerge stronger than ever.

Crisis management

In the face of a crisis, swift adaptation is critical. A…

Companies of all sizes need to work on their online reputation in a world that thrives on living and working behind the screen. Many prefer working with companies that have a positive online reputation. You can check their reviews, overviews, etc., before confirming the contract. Brands have an uphill climb in gaining customers’ trust. This is where corporate reputation management steps in.

A brand’s corporate reputation is the quality of the footprint and how your audience accepts…

Welcome to the online world, a vast platform where you chat, make yourself visible, integrate within a group, and manage to form friends. It may sound natural, but the smallest failure, like a video of you falling from the stairs or a friend showing a funny picture of you to others, can ruin your reputation. The same policy applies to companies. Building a reputation takes a lot of work, but it takes only seconds to ruin it.

Therefore, your company should invest time and effort in…

Over the years, the concept of politics and government has massively evolved. Earlier, there were mainly two political parties, with one party having a stronger hold over the public. The stronger party would usually stay in power for several years. Today, the times have changed. Numerous political parties contest the elections. In addition, each party has a good chance of winning.

If you are an upcoming political leader, you should prepare a strategy for election contesting. It will…

There are innumerable brands in the market. Try to list the top five brands that come to your mind. Now, think about why you remember these brands. Good brand reputation will most likely be the reason. That's the power of a good brand reputation. It helps with brand recall. It also lets you pull in a significant number of customers and win their trust in the long run.

Building and maintaining a good brand reputation requires conscious and persistent effort. You should also consider…

Running your company is the greatest adventure you can embark upon. Each day, you work with some of the biggest clients in the country or see your product loved by innumerable consumers. It all feels like a dream. However, things can change overnight, and you may find your company in a crisis. A crisis can refer to any situation that jeopardises the company you spent years building. It can be internal or external.

During a crisis, your competitors await an opportunity to overtake your…

Over the years, there have been innumerable brands in the market. However, only a few have survived and become successful. If you look at the case studies of these brands, you will realise most of them have become successful, given their solid reputation. Hence, if you aspire to become a market leader, invest in your brand’s reputation.

Building corporate reputation is a process. It…

Today, the market is overcrowded with innumerable brands. The product/service offerings and pricing of all brands are almost the same. Given this, customers can choose to go with any brand. To survive in such cutthroat competition, you need to develop a distinct competitive edge. A good brand reputation is the strongest card to have in the market competition. It helps pull and keep customers.

Whether you are an individual, brand, or political entity, remember that building a good…

After years of hard work, you build your brand. It is a dream come true. You are delighted to see your brand being recognised and generating decent sales. Your brand also builds a good reputation, given your best-in-class offering, value for money, positive work culture, and social responsibility. Everything seems perfect, but you find yourself in a crisis. How to handle brand communication during a crisis?

Proper communication can tackle the crisis and help you bounce back. Messed-up…

A good reputation is the key to corporate success. You can attract the best talent and build your dream team. Customers readily buy your product or services. You become market leaders. However, this is only possible if you have a good reputation. But building a good reputation is not easy. It takes years to build a good reputation and only a few hours to fall.

Consider consulting a reputation management specialist. Such specialists are experts who…

When listing down your company's assets, you mention all tangible assets. But you miss out on listing the intangible assets. Reputation is the most valuable intangible asset you should consider. Your reputation can either make or break your customer base and your sales.  It takes years to build a good brand reputation. You should take a step forward to consult reputation management specialists.

They devise an effective strategy to build and manage your brand reputation.…

Consider this: innumerable companies exist for specific products or services in the market. A few companies stand out and go on to become market leaders. Every company’s offering is the same. What makes the company stand out is its reputation. A good reputation can put your company on the map. Corporate reputation is not built overnight. It takes a well-thought-out strategy and time to build a solid reputation.

You should consult a specialist to develop a suitable…

People’s perception matters. It is a harsh reality. If you run a business, how people perceive your brand significantly affects your profit. A good brand reputation can scale up your sales. Meanwhile, a bad reputation can bring down the brand you spend years building.  Building a good reputation requires time, persistent effort, and a strategy. As a businessperson, you may lack the necessary time and experience for brand reputation building and management.

You should consider…

Whether you handle a small business or a large corporation, your business’s online reputation is important. How people perceive your company online greatly impacts your business and can make or break your brand. Thus, working with online reputation managers is essential for businesses to stay competitive.

Online reputation management consultants are professionals who specialise in helping companies maintain a…

Whether you handle a small business or a large corporation, your business’s online reputation is important. How people perceive your company online greatly impacts your business and can make or break your brand. Thus, working with online reputation managers is essential for businesses to stay competitive.

Online reputation management consultants are professionals who specialise in helping companies maintain a…

A badly handled PR crisis can harm companies, driving away customers and damaging brand reputation for years. Managing a negative situation with a calculated strategy can turn a potential crisis into a loyalty-building marketing event. Public relations professionals must respond swiftly and consistently when an event occurs, providing a unified message to the public to ward off potential complications.

Before creating crisis communication plans, you need to know the crises your…

One of the biggest challenges companies face is properly narrating their story. Confusing messages fail to position products and services properly or do not speak in a way that resonates with the intended target audience. They can turn the media interest off along with customer engagement.

Corporate messaging workshops can help create clear and consistent messages. By understanding…

Every brand wants to succeed and become popular right from inception. They strive to attract clients, stakeholders, and employees to form a strong network and provide the necessary amenities. However, in the age of false information and negative comments, your brand must also build a proper reputation online.

You require a team of experts to manage the corporate reputation and safeguard…

The first step in making your brand a customer favourite is tracking its online presence and reputation. You also need to consider other relevant information that impacts your brand. Only then can you measure the impact of online presence and transform those inputs into actionable steps.

Corporate reputation campaigns notify brands of every mention, no matter the source. You can react…

A company is protective and concerned about its reputation. They have set a standard for themselves after facing crucial hardships and learning lessons from their mistakes. Every step was a learning process which made them aware of their strengths, opportunities, weaknesses, and threats. They are trying to create a customer experience by measuring the change required in the services offered and filtering feedback.

Startups and established businesses can approach…