It didn’t happen overnight, but our sustained partnership continues to reach new heights." Like any business, we’ve had ups and downs in organic traffic, and have had to defend our work and budget to stakeholders multiple times. We succeeded by pointing out the long-term trends, not the quick wins. In this situation, the value of a link isn't just about SEO — it's about customers.

And if someone links to TWO of your competitors, they’re even more likely to link to you. Because Matt…