Abhishek Sharma





The realm of large language models (LLMs) is witnessing a fascinating duel, with ChatGPT and Google's Gemini vying for the title of champion. Both these AI chatbots boast impressive capabilities, but understanding their individual strengths and weaknesses is crucial for users seeking the perfect fit.



Early days and Evolving Strategies: ChatGPT, launched by OpenAI, initially held an edge due to its focus on user interaction. Its conversational prowess… Continue

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Ms. Charushi Jain



Assistant Professor



Department of Commerce & Management



Poddar International College









In the ever-evolving landscape of marketing, businesses are constantly seeking innovative ways to captivate consumers and leave a lasting impression. One such strategy gaining traction is sensory marketing, an emerging trend that aims to engage customers through their senses, creating a multi-dimensional brand experience. At… Continue