The Best Mental Health Apps for 2023

The rise in health tech has pushed the boundaries of how care is delivered while regulating and creating breakthroughs in this ever-evolving sector. If you are looking for the best mental health apps 2023, this article is just the one for you! A research study states that more than half of the population of middle and high-income countries suffer from, at…

Top Ecommerce Marketing Platforms for 2023

Glance through this listicle to make your entrepreneurship dream come true. Know the top ecommerce marketing platforms for 2023! The world at large is witnessing a huge shift in people’s preferences in the way they shop. With powerful features that make business convenient, cost-efficient, and economical for both buyers and sellers, it’s an…

Top Predictive Analytics Trends in 2023

With the advent of big data analytics, what does the future of businesses look like? Find out in this article on top predictive analytics trends in 2023! It is quite clear that data analytics trends will play a major role in shaping the future of businesses. Those utilizing analytics and its key trends will be the frontrunners of the industry. In…

Need of Virtual Assistants for Businesses

Businesses have automated many processes, including customer services with virtual assistants for business. But can they provide a human touch for customer interactions? In the tech era, businesses have digitally transformed to serve their customers better. Customer experience shapes the business reputation, enhancing the possibility of sustaining…

Top Proximity Marketing Tactics And Tools 2023

Following tech innovations, digital marketing has become vital for marketers. How does proximity marketing influence buyers and aid in purchase decisions? Proximity marketing is an instant and personalized solution that helps to engage consumers and understand their buying behavior which enables buyers to make purchasing decisions. Read on to know more about proximity…

Top 5 iPaas Benefits with Suitable Examples

In business, data sharing drives the decision-making process. An iPaaS simplifies the process. Are there any platforms supporting the process?

What is an iPaaS? - An iPaaS or integrated Platform as a Service is a solution to automate business processes by data sharing through business applications integrated across all departments. Leveraging this solution can increase workflow efficiency by reducing dependency on applications such as…

Basics of Neural Network Technology

Neural networks are complex, integrated systems that can analyze data more accurately and quickly than humans. Why is this technology so important today? Artificial Intelligence (AI) is a term used frequently in science and technology, and recent developments have contributed to AI’s increased use in all industries. Machines could learn from their errors and do tasks more efficiently using AI. The…

Five Must Have KPIs for B2B Marketing Reports

The ways of B2B marketing KPIs & reports have been changing rapidly in the past few years. How can marketers measure their campaign impact with greater accuracy? If you’re a B2B marketer, you’ve been on a rollercoaster ride for the past few years. The pandemic temporarily halted in-person events, a major source of leads for many B2B…

Top SEO Keyword Research Mistakes to Avoid in 2023

Still ignoring long-tail keywords and user intent? Discover the top 7 most dangerous SEO keyword research mistakes you should avoid in 2023. SEO Keyword research mistakes 2023 can creep into our work like fleas on a poodle. Then we are left scratching our heads, wondering where we went wrong.

You are not a hack. I…

The Martech Industry: Today & Way Forward

Martech is driving growth for organizations today. How crucial is it for companies to have Martech solutions in place to have a competitive edge? In the post-pandemic era, the world is experiencing transformation in all industries. Digital transformation has revolutionized nearly every aspect of business, including marketing. Competitive market conditions are pushing companies to adopt advanced tech solutions. The…

Focus on Value Alignment Influences Customer Loyalty

The key to customer retention in today's acutely aware world is the alignment of brand value with customer values. The world is evolving, and so are we. Today, we’re more acutely aware of the environments we live in, and the impact brands have within them. This awareness has not only made its way into the consumer landscape, but it’s also in the hearts and minds of humans like never before. So, what is driving this complexity in the…

Why You Need an Alternative to Google Analytics?

Data and insights are the most valuable currency in your organization – but how valuable is your analytics if you can’t action them right away? It’s official – Google is now calling time on its Universal Analytics (UA) tool. Challenges associated with EU privacy now mean that Google is sunsetting its UA in favor of a privacy-first approach and it will be pushing its customers to adopt Google Analytics 4 (GA4).

Reasons Why You…

Everything you need to know about Native Advertising

Native Advertising is the most effective form of advertising out there. But how can you get the most bang for your buck? Native advertising is like camouflaging; you make your ad look and feel like the rest of the content on a webpage or social media. These ads don’t interfere with user experience, and users don’t tune…

Customer Data Platforms: What It Is and Isn’t

What is a Customer Data Platform (CDP)? - Every organization defines CDPs in a different manner mainly including or excluding certain features. Within our teams, we define CDP as a centralized, cloud-based solution that helps organizations understand their customers and enable personalized, consistent & real-time experiences across…

Top Marketing Automation Trends for 2023

Marketing automation is a must-have for any business seeking to scale its operations. What are the most popular marketing automation trends for 2023? Marketing automation has emerged as a common tool for organizations over the past several years, and its use is only growing. The role and advantages of marketing automation for businesses are…

Best Christmas Digital Marketing Ideas for Businesses

Feeling out of sight and worrying about how your brand will shine? Just relax back and have yourself Merry Little Christmas Digital Marketing Ideas! Christmas is the perfect time of the year to try your hand at some marketing campaigns. As people are usually very receptive during the holiday, businesses do not need…

Strategize Your Marketing Campaigns for Christmas

Christmas is the best time for marketers to increase sales conversions. How can one strategize their Christmas marketing campaigns for this holiday season? The holiday season is here and everyone is gearing up for the customs that come with this festive season. It is a perfect opportunity for marketers everywhere to…

Best Content Marketing Platforms for 2023

Content marketing success lies in consistency & creativity. How are content marketing platforms easing content management & lowering the stress of marketers? Post-pandemic, marketers are observing technical revolution and business transformation across the globe. The motive behind the whole transformation is to retain the consumer base and attract new ones. Marketing strategies are built around new ideas and tech innovations. Discover…

How to Repurpose Content for Email Marketing Campaigns

Email marketing campaigns have always been one of the most effective ways of marketing. How can one re-purpose their existing content to use effectively in emails? Ever since Bill Gates wrote his 1996 essay, ‘Content is king’, it is a phrase that’s often emphasized. If you do any sort of marketing, then it…

Crafting the perfect B2B Marketing Plan

B2B marketing can increase the overall turnover of any business. The catch is to craft the perfect B2B marketing plan according to your need. It’s an exciting time being a B2B marketer. Tech advancements have changed the landscape for good, also how you build B2B marketing plans. You get straight to the point and keep it informational. B2B…