Arthur Joshua's Blog (31)

The Art of B2B Storytelling and Its Impact

Why is it important to tell a story in B2B?

B2B storytelling has the power to build relationships. The right storytelling strategy surprises the audience and introduces them to the brand.

Think about it. There are two identical brands on the market and you need their services. A brand uses a storytelling marketing strategy - how it originated, why it chose specific services, and how it…

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Added by Arthur Joshua on April 26, 2022 at 3:25am — No Comments

Successful SMM Strategies for Your Software

As Michael Gerber's book "The E-Myth" says, being good does not mean you are bad at everything. If you want to start a business, you have to be strong in business, financially, professionally and really - very well in business.

Senior software manager Tony Zingale believes that software companies need to grow rapidly to survive, and the key to that growth is industry knowledge. According to him, the company's industry and commerce can not do anything different. So how do they get to…

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Added by Arthur Joshua on January 30, 2022 at 9:34am — No Comments

Investor Insight: Digital Marketing Trends in the Banking Service Industry

With the evolution of social media and many technological changes, banks have changed the way they work. As online sales and e-commerce grow, so do social media, blogs about video sharing technology, and misconceptions about specific brands and products. Companies need to keep up with the changing trends in digital marketing.

The digital marketing trend in the…

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Added by Arthur Joshua on January 30, 2022 at 9:06am — No Comments

10 Must-have Marketing Technology Stack for Your B2B Tech

Do you still think Martech does not need to improve its current team? What if.

The year 2019 is slowly coming to an end and the marketing channels show no signs of slowing down. If you are a marketer and help manage technology better, you know that technology is no longer a bonus. Try all effective options to complete the work so that customers do not enter your channel.

Here are the…

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Added by Arthur Joshua on January 30, 2022 at 8:44am — 1 Comment

Why Should Businesses Incorporate Conversational Marketing in ABM?

Looking for your most valuable customers with a shopping cart? Is your sales and marketing agency gathering all the information they need to build a marketing campaign for your real estate agent? Yes, if you click on start, you must know the techniques of chat marketing.

What is conversational marketing?

Conversational marketing is a personal conversation with a customer or seller to give them a better sales experience. These conversations can include talking bots, live chatting,…

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Added by Arthur Joshua on January 30, 2022 at 8:20am — No Comments

How Smartphone Technologies Are Transforming Business Travel

The technology has helped companies travel around the world. A business trip depends on travel, as it is easier for travel agencies to communicate with customers and set up travel equipment. In addition, the need for self-sufficiency, quickly and without worry, arises more than the fact that people are moving towards their business goals instead of…

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Added by Arthur Joshua on January 29, 2022 at 2:44am — No Comments

Digital transformation in banking – how to ensure success?

The concept of

https://humanresources.report/guest-articles/digital-transformation-and-employment-the-future-of-the-workplace-in-the-fourth-industrial-revolution has been circulating in the banking and financial services sector for many years, but despite its overuse, digital transformation is still a long way off for most banks. This…

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Added by Arthur Joshua on January 29, 2022 at 2:23am — No Comments

Effective Use of Intent Data for Financial Institutions

The world began to turn it into an open source textbook after the advent of the Internet. The site has provided customers all over the world. By using sales data and making effective use of regularly collected data, a company can consider the customer's path and make decisions to attract customers.





If you look at the facts, about 93% of sales start with an online search. Purpose data is the name of a group of performance signals that a user reports when purchasing a product.… Continue

Added by Arthur Joshua on January 28, 2022 at 9:18am — No Comments

Effective Use of Intent Data for Financial Institutions

The world began to turn it into an open source textbook after the advent of the Internet. The site has provided customers all over the world. By using sales data and making effective use of regularly collected data, a company can consider the customer's path and make decisions to attract customers.





If you look at the facts, about 93% of sales start with an online search. Purpose data is the name of a group of performance signals that a user reports when purchasing a product.… Continue

Added by Arthur Joshua on January 28, 2022 at 9:18am — No Comments

Intent Data and the Future of Customer Analytics

You can make this solution for your business. The feelings of intruders and targets should be part of this interpretation.



Understand the importance of your goal to succeed in business. Finally in the

https://deck7.com/blog/intent-data-and-the-future-of-customer-analytics. So what is the value of B2B data?

Purpose information, all customer information. Notice currency includes who, where,…

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Added by Arthur Joshua on January 28, 2022 at 7:15am — No Comments

Big five blockers to data science progress in HR

The following methods are available for informational discussions to answer real-time technical questions or personnel training information at the highest possible cost by reducing costs. effective.



Why doesn't everyone do this the same? Here, I want to explain to

https://humanresources.report/articles/big-five-blockers-to-data-science-progress-in-hr creators about five common…

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Added by Arthur Joshua on January 28, 2022 at 6:44am — No Comments

Do You Need Bombora? What the Intent Data Provider Brings to the Table

Target data is an important part of the

https://abm.report/articles/do-you-need-bombora-what-the-intent-data-provider-brings-to-the-table puzzle. This is a type of data that gives B2B companies a competitive edge in identifying proactive prospects in high-priority accounts. It shows specific patterns of interest in a product, service, or solution. Target…

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Added by Arthur Joshua on January 28, 2022 at 6:10am — No Comments

Top 10 Predictive AI Marketing Tools for 2020

The artificial intelligence platform market is estimated to be worth $9.88 billion by 2022 and marketers will be at the forefront to adapt to these changes as they move forward shaping toward the future of the advertising industry as a whole.



If AI and marketing are stated as the 'future', recent surveys indicate that the future is now!



According to Forbes, 1.82 billion people worldwide are forecasted to use a chat app in 2019 and by 2020, customers will manage 85% of… Continue

Added by Arthur Joshua on January 27, 2022 at 6:38am — No Comments

How Does Influencer Marketing Enhance ABM?

ABM influences key accounts that show buyer intent. This influence is internal (

https://abm.report/articles/how-does-influencer-marketing-enhance-abm) and aims to sway decision-makers who green-light a purchase.

In an interview with Media 7, Mark Emond, Founder & President of Demand Spring, talked about the importance of content in marketing.

“Content is at the heart of great marketing…

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Added by Arthur Joshua on January 27, 2022 at 2:30am — No Comments

6 Ways New Technology Can Elevate Workplace Performance

"The Industrial Revolution could be a time of water conservation for production. But over the last decade, the boom in technology has led to major technology changes in the workplace. Technology is prevalent in our society. It has changed the way we work, play and live.

However, with the rapid advancement in the workplace and the rapid adoption of technology,…

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Added by Arthur Joshua on January 21, 2022 at 6:58am — No Comments

How to Make it Work When Company Culture Goes Nomad

Now all the scams of working from home are being exposed. It's time to dump her and move on. Organizations now need to look back and evaluate the major changes in remote operations. And find out what works and what needs to be fixed.

Working remotely makes many things easier to manage. It helps organizations make the most of their resources and introduces new ways to do things that keep employees stuck at their desks. But this flexibility and convenience comes at a cost. Cultivating…

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Added by Arthur Joshua on December 8, 2021 at 5:00am — No Comments

Aviation Marketing: Budget Control is a New Survival Metric amid the Pandemic

SKIFT research shows that 90% of airline marketers have cut their marketing budgets due to the pandemic. The outbreak seemed to intensify during marketing. As a result, the CMO explored limited resources and changed the course of airline companies for a few months.

CMOS find it difficult to rely on traditional finance and management, such as general pricing. which is a way to make a profit fuel consumption Accounting, investment, manufacturing and other decisions from these challenges…

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Added by Arthur Joshua on December 8, 2021 at 4:56am — No Comments

What Makes a Good Content Marketing Agency?

More than 80% of businesses have a content marketing strategy, according to a survey by SEMrush.

Online content, which includes everything from blogs to videos to infographics, is a fundamental component of digital marketing and online brand building. And having a smart content marketing strategy is key to getting the most out of your content.

A range of marketing companies offer…

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Added by Arthur Joshua on August 16, 2021 at 5:54am — No Comments

What is internal linking in SEO?

Internal linking is a great way to build a great website experience for site visitors and search engines, leading to search engine optimization (SEO) and having a lot of fun for you.

Let me explain.

What internal link building?

An internal link is a link on a website that points to another page on that website.

So for example, let's say my website is deck7.com.com. I have a page about our SEO services, and the URL to that page is deck7.com/search-marketing-services. On…

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Added by Arthur Joshua on August 16, 2021 at 3:00am — No Comments

SEO Campaign Strategies for Travel Tech

What is corporate travel management without a winning SEO strategy? Quite irrelevant and unnecessary. Not only is the corporate travel industry one of the fastest-growing areas to work in, but it also includes a large number of different business models, including airlines, business travel agencies, and so on. This makes it more and more important to invest in SEO campaigns…

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Added by Arthur Joshua on July 27, 2021 at 5:30am — No Comments

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