Everyone is aware of the basics of preparing for an interview- questions to be asked in an interview, about attire, researching about the company, and so on. But apart from the basis, there are several candidates who make mistakes at or before the time of the interview. Digital marketing is very demanding in the industry and there are plenty of jobs available for candidates. To get that dream job for yourself, here are some tips for those candidates who are preparing for a digital marketing…

After 2020, over 3.6 billion people worldwide are on social media and other online platforms and with that number projected to increase to nearly 4.15 billion by 2025. So if you want to increase your followers and also keep them engaged, then you have to show them that you’re trustworthy and reliable to grow your social following. You can learn more about Social Media at Digital Marketing Courses in…

Branding is a process of creating a strong and positive perception of your company and its product or services in your customer’s mind which includes combining certain elements like logo design, mission statement, catchy taglines, and themes throughout all marketing communication. The benefit of effective branding to a company is, it differentiates themselves from the competitors and also can build a loyal customer base.

The 4 main benefits of branding are –

1) It helps people…

You must have heard the term digital marketing here and there, like everywhere because it has become a buzzword in recent times. All the online ads you see, the content you read, images you see online on several platforms, are related to the work of a digital marketer and as a digital marketer you’ll have to promote businesses on several online platforms.

Just like traditional marketing the goal of digital marketing is to attract an audience and generate leads. The only difference…

Instagram reels are 30 second videos which include text, music, stickers, and also some other effects. The reel update also includes sharing and exploring of various short clips and also users can access the reel feed from the explore page of Instagram. Reels is introduced with 15 second temporary videos in stories, one minute videos to your grid and long video is accessed with the help of IGTV. In today's digital world, there are various new tools and techniques introduced and trends…

Whether you have an established business or just entered in the market or have a small business, promoting your business online is a crucial aspect of success. Due to huge competition in the market it is difficult to sustain and there are many companies who have big budget and are promoting their business with spending huge amount on internet. Now days it is important to focus on online promotion because the world is totally depended on the internet. Right from buying decision to online…

Instagram is the most used platform across the globe with around 1 billion monthly active users and more than 500+ million check Instagram regularly. Around 80 to 85% people follow many businesses on this platform. So many people promote their product and services on Instagram. Instagram is such an effective platform if you want to grow your business and sales, you just need to create quality content and build an effective strategy to target a lot of audience at a time. With such a large…

Digital marketing is now becoming complicated because there are so many new technologies introduced in the market. It is also crucial to stay updated with all the new technologies and optimize digital marketing tool to keep your company at the top of search result page. Voice search is now a new technology introduced and it is rising over the last few years. Voice search is a technology which allows everyone to search on several online platforms by speaking through phone, computer and other…

Everyone tends to jump when there is a new trend introduced in the market and people start following it. The biggest mistake digital marketers make is they follow it without knowing whether it will be worth following for their business or it is not. Following a trend is actually a marketing strategy to attract customers for your business but the trend should be worth following it otherwise you will face certain consequences for your business. You can learn new trends of digital marketing at…

Many people have switched to digital world due to advancement in technology and digital marketing. Everything is now online, right from research to buying a product or service and that is why digital marketing is leading these days. Digital marketing is now adapted and used my many companies and to make marketing effective they need to use certain trendy tools and effective strategy. You can learn this tool by doing…

Social media is most used platform all over the globe and now a part of everyone’s life. Instagram, Twitter, Facebook, Pinterest, Snapchat, LinkedIn has connected us with each other across the globe. Social media is an integral part of everybody’s life and many people have habit of checking first social media after waking up in the morning. So social media is important in consumer’s lives, marketers and businesses to use social media platforms to target customers. However, content in flooded…

SEO — SEO stands for Search Engine Optimization which targets unpaid traffic and help in improving the quality and quantity of website and increase website traffic on search engine such as Google, Bing etc. To increase traffic, it includes creating high quality content, gaining links from other sites, maintain and updating your site’s local search presence and so on. The important factor in SEO is finding right keywords for your business and that keyword should be relevant and have good…

Today most of the population is depended upon internet. We are currently living in the age of internet, and that means everyone is depended upon internet. If you wanted to buy certain product or service, you first research it on internet and customer’s buying decision is also depended on what internet says about the product or service. So, promoting your product or service online is very important these days. Every business has its own digital marketing strategy and also, they invest a lot…

In today’s internet world and ever-expanding digital world every marketer faces challenges when entering the market. To achieve your goals, it’s important to know what are those challenges that we face and find out the solutions to overcome those challenges.

Here are some digital marketing challenges –

Getting more traffic to your website – Today, marketers are facing a huge challenge in spreading brand awareness in the market and due to this it is harder for them to drive the…

Paid advertisements is an online placement of ads on several platforms for which an advertiser pays.

Paid media is a method by which many companies can promote their content through social media post, display ads, paid search ads, video ads, popups. Paid media can be effective opportunity for business to expand their brand reach, get more clicks and generate more traffic. There is so much of importance for paid advertisement because it has immediate results, targeting options, global…

One of the important factors about marketing is to market your product or service at such platforms where your audience are active and available. And now in this 21st century most of the brand and business are into digital marketing and use online platform to promote their business. Whether it is small or big brand, they are fighting their own battle to acquire more customers. There are various digital marketing institute around you offering certification course of digital marketing, but…

Social media is a web based sites or web based communication tool that allow people to interact with each other, share a lot of content, express their views, promote their product or services. Some common social media platform are Facebook, Instagram, LinkedIn, Twitter, Pinterest. People or business are so dependent on social media because almost more than 70% of population across the globe are into social media and there is a frequent use of social media. so, it is easy for a brand or…

On-page SEO is basically a process in which blog post or certain web pages optimized for search engine so that the pages or website rank higher and get more traffic from SERPs.

SEO in 2022 is so much different than previous year and it is much more complex to create a content or pointing backlinks to them to boost your ranking. As On-page SEO is an important part of whole website SEO and process. To boost ranking of website it is important to follow certain SEO techniques. You Can…

Germany is the seventh largest country in the Europe. German language seats German language ranks the sixth. The most popular language in the world, the first one being Chinese, then English, Hindi-Urdu, Spanish and Russian. German language is the official language of four European countries that are Germany, Austria, Switzerland and Belgium. More than 100 million people speak it worldwide, and German language is the most widely used spoken language in Europe, German ranks the sixth most…

Digital PR is a technique or promotional tactic used by marketers to increase brands online presence. This strategy is measurable which helps in brand awareness, traffic and website, links which can also boost organic sales, ranking, traffic on platforms, social following and engagement. Here are some common types of digital PR – Unlinked Mentions, Guest Post, Directory Inclusions, Press Release, Influencer Marketing. Good PR strategy is an important part of any SEO strategy.

SEO PR…