Have you ever visited a specific website and downloaded a free resource? It may have been a report, cheatsheet, or any other piece of information that was useful for you. These pieces of information are also called lead magnets.

Read on to learn more about lead magnets and some lead magnet ideas that can help attract your audience.…

What is a brand guide?

A brand guide is a rulebook that describes a brand’s typology, colours, logos, images, etc. This guide helps brands represent themselves, both to the general public and their target audience. All content pieces, whether they are blog posts, social media posts, corporate presentations, or business cards, can be better written and…

In today’s era, Instagram has become a popular platform that people use, giving businesses the opportunity to promote their products/services on it. One of the most popular features on Instagram is Instagram Reels. In this blog post, we’ve written about how you can use Instagram Reels in your business.…

In today’s competitive business environment, every business has a website to promote its products and services. However, users must also discover the website when searching for their product, service or brand name on the internet. To make your website appear in the search results page, building links for SEO through link-building strategies becomes important. These…

In today’s competitive business environment, every business has a website to promote its products and services. However, users must also discover the website when searching for their product, service or brand name on the internet. To make your website appear in the search results page, building links for SEO through link-building strategies becomes important. These…

Imagine you are looking for a local restaurant on Google where you can go and eat your favourite dish. You search for ‘’restaurants in (your locality)” on Google, and a list of search results will appear on the screen. You decide where you wish to go and eat from the list that opens up. This is an application of the principle of geo-targeting. But what is the…

Your website is the digital address of your business in the online space. It is the first go-to-page that a brand’s audience interacts with, to learn more about the brand and its offerings. Keeping this in mind, you must ensure that your website is credible, or, in other words, people trust your business and what it represents.…

Twitter is a growing social media platform on which businesses can keep themselves up-to-date regarding trends and conversations that are taking place all around the globe. For businesses, Twitter is a social media platform through which they can build an audience and start conversations with their audience.…

In today’s time, there are multiple websites, videos, blog articles, and advertisements that brands launch to promote their offerings in the market. In such a scenario, the knowledge of human psychology and how it can help brands create a marketing strategy can prove to be beneficial.

We’ve listed some techniques about how marketers can use psychology while…

In today’s time, there are multiple websites, videos, blog articles, and advertisements that brands launch to promote their offerings in the market. In such a scenario, the knowledge of human psychology and how it can help brands create a marketing strategy can prove to be beneficial.

We’ve listed some techniques about how marketers can use psychology while…

In today’s time, there are multiple websites, videos, blog articles, and advertisements that brands launch to promote their offerings in the market. In such a scenario, the knowledge of human psychology and how it can help brands create a marketing strategy can prove to be beneficial.

We’ve listed some techniques about how marketers can use psychology while…

During the festive season, companies start implementing new and unique marketing strategies to grab the attention of their target audience. During this time of the year, businesses see a growth in their revenue. Because of the increase in sales expected during the festive season, marketers wish to improve their digital presence through festival marketing campaigns,…

While scrolling through social media platforms, you may have seen people creating interesting content about a product or brand, endorsing a specific product/service, and receiving great traction or engagement on their post. These are often influencers with a high following on social media platforms and have specialised knowledge and skills in a particular niche and…

Whether it’s running paid advertisements or devising a social media strategy, multiple marketing activities need to be planned and executed in a business. In addition, with the changing times, it has become important for brands to look at themselves beyond product/service providers and resonate with the situation in their immediate environment (location). Hence, a…

Brands choose a variety of advertising techniques to reach their target audience. Since people spend a lot of time outside their homes for work or leisure, companies need a marketing solution to enable their advertisements to reach a wide audience outside their homes. Here, outdoor marketing campaigns come into the picture and help deliver the required message at…

Do you need to create content for your social media accounts like Facebook, Instagram, LinkedIn, etc.? The first step towards creating a content strategy for your social media accounts is to identify the type of content you would like to post. In this case, segregating your content types into different categories (content buckets) will benefit your overall content…